Media Buyer

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms. Perfect for those who aim to: Develop and execute media buying strategies across Facebook Ads and Google Ads (UAC) to drive mobile app user acquisition while achieving CPA, ROAS, LTV, and ROMI targets; Plan, launch, and optimize acquisition campaigns; Analyze campaign performance and optimize bids, audiences, placements, creatives, and budgets to maximize efficiency; Conduct A/B testing of creatives, audiences, bidding strategies, and campaign structures to improve performance; Collaborate with designers and CRM teams to build and optimize high-converting user acquisition funnels; Monitor conversion tracking, pixels, AppsFlyer attribution, and resolve technical issues affecting campaign performance; Work closely with analytics and media buying teams to share insights and improve cross-channel acquisition strategies; Manage advertising budgets and prepare performance reports with actionable recommendations. Experience you’ll need to bring: 1+ year of experience as a Media Buyer working with Facebook Ads and Google Ads (UAC); Hands-on experience acquiring users for mobile products across iOS, Android, and PWA; Strong practical knowledge of Meta Ads Manager and Google Ads; Experience optimizing campaigns based on CPA, CPC, CPM, CTR, ROAS, LTV, and ROMI; Proven ability to manage, optimize, and scale advertising budgets; Experience working with AppsFlyer, conversion tracking, and attribution analysis; Good understanding of A/B testing methodologies and performance marketing optimization techniques. It's a perfect match if you have those personal features: Strong analytical and strategic thinking skills; Creative approach to problem-solving and campaign optimization; Proactive mindset with a high level of ownership; Excellent communication and teamwork skills; Ability to work in a fast-paced, performance-driven environment; Openness to learning new traffic sources and marketing technologies. Our clients offer competitive benefits to support your professional and personal growth, including: Health & Wellness Focus; Global Medical Coverage; Growth Opportunities; Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); Performance-Driven Rewards; Dynamic Work Environment. Apply, and let your growth journey begin.