Director of Product Marketing

AgencyBloc is a leading provider of agency management solutions built specifically for life and health insurance agencies. Our platform helps agencies streamline operations, strengthen client relationships, and drive growth through powerful CRM, commission processing, and marketing automation tools. We value innovation, collaboration, and making a meaningful impact in the industries we serve and we take pride in fostering a culture that genuinely cares about our customers, our work, and each other. **Summary:** AgencyBloc is seeking a **Director of Product Marketing** to lead product launches, commercialization, and go-to-market across our portfolio of high-velocity inbound business, Key Account motions, and customer base expansion. This role leads product marketing across launches, competitive intelligence, customer marketing, and partner marketing, connecting product strategy to how we sell and how customers adopt. It partners cross-functionally to align go-to-market with revenue goals across new business, expansion, and partner-sourced pipeline. The ideal candidate is a strategic operator who has built launch and commercialization discipline across both high-velocity inbound and more sophisticated enterprise buying journeys, and who is comfortable leading a small team and applying AI and agentic workflows to scale product marketing execution. **Responsibilities:** - Own product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketing - Lead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performance. - Apply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesis - Develop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategy - Partner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunities - Lead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and product - Own customer marketing, driving the adoption and lifecycle engagement that strengthens our base - Own partner marketing through strategic co-marketing programs, joint campaigns, and channel activation - Establish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readiness **What Success Looks Like:** - Sharper, differentiated positioning that improves win rates and pipeline conversion across inbound and Key Account motions - Launches that hit adoption and revenue targets, with strong readiness across Sales, Marketing, and Customer Success - Sales teams and partners carrying clear, consistent positioning and narratives in the field - Competitive and win/loss insight that informs prioritization, sales strategy, and how we differentiate - A steady supply of customer references, stories, and advocacy, with adoption and lifecycle engagement that strengthens retention - Strategic partner co-marketing and channel activation that create partner-sourced opportunities for Sales to convert - Product marketing that scales through agentic workflows and modern GTM technologies, with measurable gains in execution speed and content output - A product marketing function with clear roles across human and agent execution **What You Bring:** - 8+ years of experience in B2B SaaS product marketing, including time at a Senior Manager or Director level - Proven experience driving go-to-market and commercialization across multiple product lines, not just contributing to it - Strong positioning and storytelling skills, with the ability to take input from many stakeholders and land on a sharp, concise message - Experience defining or refining TAM, ICP, segmentation, and buy…