Director of Marketing

Who is BAMKO? BAMKO is one of the top 10 largest companies in the branded merchandise space and the fastest growing of any of the top 50 companies in the $25 billion industry. A wholly owned subsidiary of Superior Group of Companies (NASDAQ: SGC), BAMKO partners with Fortune 500 brands and growing mid market companies on branded merchandise programs, sourced globally and supported by in house creative, including UBE, BAMKO's company store platform. We are growing our marketing team and looking for someone to own paid media and demand generation as we build out that function. As Director of Marketing, you will own and execute BAMKO's paid media and demand generation strategy across enterprise and mid market buyer segments, reporting directly to the EVP, Marketing. This is a hands on role. You'll work directly in the platforms, Google Ads, LinkedIn, HubSpot, running and optimizing campaigns day to day, while also helping shape how BAMKO reaches different types of buyers, from enterprise accounts to mid market companies to smaller, faster moving buyers. You'll partner closely with the EVP on strategy and priorities, while owning execution, platform management, and performance reporting. What YOU will do: Strategy & Channel Planning Develop and execute paid media strategy across Google, LinkedIn, programmatic, and other channels as appropriate, balancing brand visibility goals with direct response performance across both B2B and smaller, faster moving buyer segments Own quarterly and annual media planning, budget allocation, and forecasting across all paid channels Help define and refine BAMKO's buyer segments and how acquisition strategy should differ across them, working closely with the EVP to translate strategy into channel specific plans Continuously evaluate channel and campaign performance, and proactively flag when a tactic isn't delivering qualified results, with data and a recommended path forward Hands-On Execution Personally build, manage, and optimize paid search and paid social campaigns, with direct day to day ownership of performance, not delegated oversight Bring experience or strong instincts for performance marketing aimed at smaller businesses and self serve buyers, where speed, clarity, and conversion efficiency matter more than long, consultative sales cycles Own landing page strategy and conversion rate optimization in partnership with the website and creative team, identifying and resolving conversion blockers Support lead scoring and qualification efforts in HubSpot in partnership with marketing operations, with the expectation that a dedicated marketing operations function will eventually own this in full Run structured testing on ad copy, audience, bidding strategy, and landing pages, with clear hypotheses and documented learnings Measurement & Accountability Own weekly and monthly performance reporting, including spend, lead volume, lead quality, cost per qualified lead, and an honest read on what's working and what isn't Ensure proper attribution tracking is in place across every channel and campaign so that performance is measurable from day one Partner with sales leadership to validate lead quality, close the loop on lead to opportunity conversion, and refine targeting based on real win and loss data Cross-Functional Partnership Work closely with the EVP on sequencing and priorities as BAMKO's marketing function is built out Partner with content and creative resources to ensure campaigns are supported by the right assets and messaging Build trust with BAMKO's sales organization by delivering qualified leads and maintaining clear visibility into what marketing is doing and why Who YOU are: 7+ years of digital marketing experience with deep, hands on expertise in paid search and paid social, ideally in a B2B context Proven track record building and running performance marketing programs from the ground up, including standing up campaigns and infrastructure in environments without mature existing syste…