Director of Influencers

Consumer Experience --> Manager, Content Strategy Ft. Lauderdale, FL • ID: 3477 • Full-Time/Regular ABOUT THE ROLE: You'll be the person who connects Zimmerman’s lifestyle brands with the creators who bring them to life in the most authentic, relatable way across social. This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management. You'll develop and manage influencer and creator campaigns end-to-end, shaping how Zimmerman’s clients partner with influencers and content creators to drive reach, engagement, and genuine cultural impact. As our Director of Influencers, you'll lead the development and delivery of influencer strategies across a growing portfolio of clients, while building trusted relationships with both creators and brand partners. You'll be culturally attuned, and deeply embedded in what's happening in music, sports, entertainment, and internet culture. Your role is to ensure that when our brands show up in the influencer space, they do so authentically. You’ll find and partner with creators whose audiences trust them, whose content feels real, and whose values align with our clients' brand purpose. WHAT YOU’LL DO: Influencer Strategy & Client Leadership Develop influencer and creator strategies aligned with client business goals, brand vision, audience behavior, and campaign KPIs Act as the day-to-day influencer lead across client accounts, building strong, trusted relationships and positioning yourself as the expert advisor Present influencer strategies, campaign results, and recommendations to clients with clarity, confidence, and commercial thinking Creator Identification, Recruitment & Community Building Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent client brand values and resonate with target audiences across platforms Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse audiences Develop and manage creator engagement programs, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships Maintain and manage structured creator databases, tracking tiers, content output, performance, and relationship status across clients Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued and connected to client brand purposes Campaign Activation & Content Management Oversee end-to-end influencer campaign execution, including sourcing, negotiations, contracts, deliverables, usage rights, and overall program management Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on-brand, and aligned with platform best practices Develop creative briefs that give creators clear direction while leaving room for authentic, platform-native expression Review and approve influencer content to ensure it is on-brief, legally compliant, and creatively compelling Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations Coordinate with creative and social teams to integrate influencer content into broader content calendars and campaign plans Performance Analysis & Program Optimization Report on influencer campaign performance, community growth, engagement metrics, and program impact, using data to refine strategy and demonstrate value Track campaign performance, analyze data, and optimize influencer program strategies to shape future recommendations Monitor creator content quality and audience response, identifying what's working and feeding learnings into strategy Recommend paid amplification, boosting, and distribution opportunities where influencer content can work harder across channels Translate engagement data and…