Director of Golf Club Fitting & Sales

# **Director of Golf Club Fitting & Sales** **Urban Golf Performance (UGP)** Irvine, CA (In-Person | Travel Required) **About Urban Golf Performance** Urban Golf Performance (UGP) is building the highest-end, most integrated golf performance company in the world. We combine **coaching, fitness, recovery, and club fitting under one roof** to train everyday golfers like Tour-level athletes. With multiple locations and aggressive expansion plans, we are scaling quickly and looking for leaders who want to help build something meaningful. This is not a maintenance role — this is a **build and scale role**. **The Opportunity** We are looking for a **Director of Golf Club Fitting & Sales** to build, lead, and scale our entire club fitting and club sales division. This person will be responsible for: - Building a **world-class fitting and sales system** - Driving **$750K–$1M+ in club revenue per location** - Training and developing our team to confidently sell premium equipment - Creating structure, consistency, and accountability across all locations You will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business. **Core Responsibilities** ### **1. Build & Scale the Club Fitting Business** - Develop and implement a **clear, repeatable fitting system** across all locations - Drive club sales performance across all departments (coaching, fitting, etc.) - Establish best practices for: - Fitting flow and experience - Product recommendations - Pricing and packaging strategy - Ensure every location is positioned to hit **$750K–$1M+ in club revenue annually** ### **2. Sales System & Training** - Build a **club sales playbook** that integrates into the UGP client journey - Train coaches and fitters on: - How to present equipment confidently - How to connect performance to product - How to close club sales naturally within sessions - Eventually expand into broader **sales training across departments** ### **3. Team Leadership & Hiring** - Recruit, hire, and develop **dedicated club fitters** at each location - Oversee performance and accountability of all fitters - Elevate the sales capability of **every coach on staff** - Set clear expectations, KPIs, and performance standards ### **4. Demo Matrix & Equipment Management** - Own and maintain **demo matrices across all locations** - Ensure setups are: - Simple - Organized - Easy for coaches to use - Continuously optimize equipment offerings based on performance and demand ### **5. Build Shop Collaboration** - Work directly with the build shop to ensure: - Efficient turnaround times - High-quality builds - Clear communication between fitting and build teams - Provide feedback and direction on systems and processes - Maintain authority to improve or restructure operations if needed ### **6. Vendor & Manufacturer Relationships** - Build and manage relationships with key OEMs (Titleist, TaylorMade, Callaway, Ping, etc.) - Ensure UGP is positioned as a premium partner within the industry - Align product availability with business needs ## **KPIs & Success Metrics** This role is highly performance-driven. Success will be measured by: - **Club Revenue per Location:** $750K–$1M+ - **Attach Rate:** % of clients purchasing clubs after assessments - **Revenue per Assessment** - **Fitting Close Rate** - **Gross Margin:** 25–40% - **Build Turnaround Time** - **System Adoption Across Locations** ## **What We’re Looking For** ### **Experience** - Proven experience in **club fitting, golf equipment, or related industry** - Strong background in **sales and revenue generation** - Experience building and scaling systems (not just maintaining them) - Experience managing and developing a team ### **Profile** - Combination of: - **Golf industry knowledge** - **High-level sales leadership** - Systems thinker who can turn chaos into structure - Strong communicator who can train and influence others - Competitive, driven, and comfortable being held a…