Digital Marketing Specialist

### **Who We Are** Not just built for today. Building for tomorrow. DIRTT is a global leader in industrialized construction. Our system of physical products and digital tools empowers organizations—alongside construction and design leaders—to build high-performing, adaptable interior environments. Operating across workplace, healthcare, education, and public sector markets, DIRTT provides total design freedom and greater certainty in cost, schedule, and outcomes. We are a highly motivated group of individuals who embrace the company’s entrepreneurial spirit. Everyone is hands-on, regardless of role. We celebrate our successes together, work hard, have fun, and treat one another with respect. **Who You Are** The Digital Marketing Specialist is a hands-on, execution-focused role responsible for bringing DIRTT’s digital marketing strategy to life across all digital channels. Working in close collaboration with the Director of Marketing, this individual translates business goals and department strategies into well-executed digital programs that move prospects through the customer journey and supports increased conversion. This role requires expertise in both strategy and execution. The ideal candidate is someone who thinks business first, contributes meaningfully to campaign strategy, and owns end-to-end execution. They are organized, analytically minded, customer-focused, and comfortable managing multiple priorities and daily operational responsibilities simultaneously. **What You’ll Do** **Marketing Automation Management:** - Serve as the day-to-day manager of DIRTT’s HubSpot platform, including campaign architecture, platform administration, and reporting - Assist the Director of Marketing in executing database maintenance, cleanup, and audience segmentation to ensure list health and targeting accuracy - Build and manage email marketing campaigns across all types: drip sequence (time-based), lead nurture (behavioral-based), promotional outbound, thought leadership, and e-newsletter - Develop and maintain landing pages, forms, and email templates within HubSpot - Manage lead scoring, audience segmentation, and marketing lifecycle stages to ensure leads are properly tracked through the marketing funnel, and report regularly on platform and database performance, campaign activity, and overall digital metrics within HubSpot **Inbound Lead Management:** - Manage all digital inbound lead inquiries daily within HubSpot, ensuring accurate qualification and timely routing of MQLs to the Sales team - Cross-reference inbound leads against Salesforce data to prevent duplication of records already active in the pipeline, and ensuring clean and efficient lead flow between marketing and sales - Report regularly on marketing lead pipeline activity to the Director of Marketing to monitor marketing funnel health and identify issues in the MQL to Sales process - Serve as a collaborative point of contact for the Sales team on inbound lead questions and challenges **Customer Journey Campaign Execution:** - Contribute to the development of digital campaigns that support marketing leads across Awareness, Consideration, and Decision stages of the customer marketing journey with DIRTT - Execute approved campaign plans across relevant digital channels, managing timelines, assets, and performance, from launch through reporting - Develop strategic campaign briefs and execution plans that align digital tactics to defined audience segments and business goals **SEO Management:** - Serve as the primary, internal, day-to-day liaison with third party SEO/SEM agencies - Develop content briefs based on agency-directed content strategy recommendations, working with internal content development team member(s) to execute - Coordinate on-page SEO updates and optimizations based on agency recommendations - Monitor organic search performance using GA4, Google Search Console, and other tools - Stay current on evolving SEO best practices, including the impact of AI-gene…