Digital Marketing Coordinator

Digital Marketing Coordinator � In office required This is a full-time position based out of our Irvine office. Pay range: $35.00 -$38.00 per hour The Digital Marketing Coordinator supports the execution and optimization of digital marketing initiatives across multiple channels. This role will assist with website updates, paid media coordination, SEO initiatives, content management, reporting, and overall digital campaign support to help drive brand awareness, lead generation, and business growth. This position plays a key role in driving qualified lead generation, improving website performance, supporting occupancy growth initiatives, and enhancing the company's digital presence across multiple brands and communities. The ideal candidate is proactive, analytical, collaborative, and passionate about digital marketing trends and performance optimization. Position Responsibilities: Execute website updates across WordPress websites, including landing pages, blog posts, forms, and content enhancements Help maintain content accuracy, SEO best practices, and brand consistency across all digital properties Upload and manage digital assets including images, videos, PDFs, and promotional content Support digital lead generation strategies designed to increase qualified inquiries, tours, and move-ins across company communities Assist with campaign QA, tracking implementation, and creative updates Monitor campaign pacing, budgets, and performance trends and communicate optimization recommendations Support ongoing SEO initiatives including metadata updates, keyword research, local listings management, and content optimization Assist with tracking website performance using tools such as GA4, Google Search Console, and other analytics platforms Identify opportunities to improve website traffic, engagement, conversion rates, and lead quality Manage and maintain online business listings across platforms such as Google Business Profile, Apple Maps, Bing Places, Yelp, and other directory services Assist with lead tracking, CRM coordination, and digital conversion optimization efforts Support implementation and testing of forms, call tracking, pixels, UTM parameters, and other marketing technologies Help ensure proper tracking and attribution across campaigns and websites Help manage timelines, tasks, and communication across multiple concurrent marketing projects Coordinate with community teams, designers, developers, agency partners, and vendors Maintain organized documentation of marketing initiatives, campaign assets, and reporting Qualifications: Bachelor�s degree in Marketing, Communications, Business, or related field preferred 2-4 years of experience in digital marketing, website management, online listing management, SEO, website analytics, or advertising support, with a basic understanding of digital marketing performance metrics Familiarity with platforms such as GA4, Google Tag Manager, WordPress, CRM systems, call tracking platforms, marketing automation tools, and online reputation management platforms such as Reputation.com is a plus Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously Excellent written, verbal, and cross-functional communication skills Preferred Skills Familiarity with WordPress multisite environments Understanding of paid media performance metrics and reporting Knowledge of HTML/CSS basics is a plus Experience working with external agencies or vendors With communities across California, Colorado, Hawaii, and Nevada, opportunities for career growth, relocation, and travel are significant. In addition, eligible team members may enjoy the following benefits: Medical, Dental, and Vision benefits Vacation, Personal Day, Sick Pay, Holidays Complimentary Meals Company Paid Life Insurance Team Member Discount Program (LifeMart) 401(k) Savings Plan with Company Match Recognition Programs Student Loan Refinancing Pet Insurance Employee Assistance Program Emergency Financia…