Digital Ad Operations & Marketing Specialist

**About Us** **Citizen Media Group** is an IRS-registered 501(c)3 nonprofit organization which serves as the go-to voice for how to live well and do good in Philadelphia across its two publications: *The Philadelphia Citizen* and *Philadelphia* magazine. *Philadelphia* magazine is a trusted chronicler of life in and around America’s greatest city that celebrates the people, places, history, food, culture and vibrant communities that make up our region. *The Philadelphia Citizen* uses solutions journalism, thought-leader events and calls to action to revive democracy and citizenship in the American city where they were born. Our team is curious, collaborative, and driven by continuous improvement — we embrace change, solve problems without blame, and move work forward with urgency, optimism, and accountability. We care deeply about serving our audience and our city, and value teammates who communicate with transparency and respect, assume good intentions, and are committed to making Philadelphia better through their work. **Position Overview** The **Digital Ad Operations & Marketing Specialist** is a dynamic, dual-focused role that serves as the central operational owner for digital advertising fulfillment while actively driving email marketing, client sales support, and community membership initiatives. On the operational side, this individual owns the day-to-day execution, trafficking, pacing, and reporting of digital advertising campaigns across multiple platforms. On the marketing and membership side, they serve as a primary driver for audience acquisition, membership engagement, and the creation of clean, aesthetic sales materials. The ideal candidate bridges the gap between technical data and creative storytelling—possessing a sharp eye for design, strong data/analytical skills, and a gregarious, community-minded approach to audience engagement. **Responsibilities** **Digital Ad Operations & Campaign Fulfillment** - Manage, monitor, and optimize display advertising products (ROS, sponsorships, takeovers, video ads, and audience extension campaigns) across site placements and third-party vendors. - Coordinate newsletter, eblast, sponsored content, native traffic driver, and ~~social advertising~~ fulfillment across internal and external platforms, ensuring quality assurance on client creative. Manage advertising assets, specifications, launch schedules, and workflows. - Serve as the primary liaison with fulfillment vendors (e.g., Site Impact, AdCellerant, Nativo, Primis, Infolinks, Freestar). - Support GAM entries and reporting when needed. **Marketing and Membership Management** - Drive *Philadelphia magazine* and *The Philadelphia Citizen’s* membership program (Change Philly Movement). Manage the member platform, portal posts, monthly email updates, and marketing strategies for new member acquisition to foster an active, engaged civic community. Staff the membership table at in-person events, turning guests into members. - Partner with the sales and creative teams to develop, update, and coordinate major media kits, reference materials, and marketing assets. Support *Philadelphia magazine’s* in-book Special Sections sales marketing by requesting creative, deploying emails, and coordinating marketing kits. - Update and improve email drip campaigns and automation workflows. Execute creative campaigns to retarget prospects, event attendees, and other who have engaged with either publication. **Data, Analytics & Reporting** - Track, analyze, and report on campaign performance using data, KPIs, conversion tracking, and dashboard reporting to optimize digital ad results. - Fulfill Client Service data requests on an ongoing basis. - Maintain the Audience Dashboard, providing monthly reports, campaign-level performance analysis, and quarterly board reports. **Qualifications** - 3-5 years in digital media marketing, audience development, or similar role. - Expertise in Google Ad Manager (GAM), Google Analytics (GA4), Google Ads,…