Business Development Manager

**CapsLock** builds long-term marketing solutions for large partners. We don’t just run ads - we become a permanent marketing partner for our clients. For years our core market was home services and home improvement. Now we are expanding into new industries. Some target examples are: insurance, senior care, healthcare, wellness and beauty. This role is a key part of that growth. **Why this role exists** Almost every company that takes a first meeting with us likes what we offer. Our challenge is simple: we need more first meetings with the right companies. That is your job. This is a pure “hunter” role - 100% focused on new business. You will not manage existing accounts or campaigns. **Job Requirements:** - Research target industries and companies together with our growth team and a dedicated researcher; identify the right decision-makers. - Run creative, multi-channel cold outreach: email, LinkedIn, phone calls, and non-standard touches. Build smart sequences (7+ touchpoints), not email blasts. - Book meetings with the right size of companies - quality over quantity. Example: from 7 target companies in an industry, we expect at least half on a call. - Attend 4-6 industry conferences per year: network, learn the market, bring back insights and ideas. - Spend your first 2-3 months learning our value proposition and messaging; work with a ready playbook of what works and what doesn’t. - Share feedback with our launch and CRO teams; keep your pipeline and CRM data clean and up to date. **How we measure success:** - Meetings booked per month and quarter with the right companies (~25% of the weight). - How many of those meetings are strong enough to enter our test calendar (~75% of the weight). **Must have:** - 5-7+ years in business development / client acquisition with heavy cold outreach (any industry, not only marketing). - A book of business you built from scratch - and real numbers to show: open rates, reply rates, booked meetings. - Expert level in LinkedIn Sales Navigator. - Hands-on daily experience with a sales CRM / outreach platform (Apollo, Outreach, Salesloft, HubSpot, Salesforce, or similar). - Multi-channel prospecting: you don’t stop at one email and one call — you use sequences, creativity, and persistence. - Mature, strategic, process-driven mindset; excellent written and spoken communication. - Based in the US or Canada, able to work EST hours and travel to conferences. **Nice to have:** - Experience with Apollo, ClickUp, or Tableau. - Experience in insurance, senior care, healthcare, wellness or beauty industries. - Confident conference networking experience. **Why join us:** - A key hire in a new, growing department - you will shape how new business is done here. - Real support: a dedicated researcher, modern tools (Apollo, ClickUp, Tableau), and a playbook - you focus on outreach, not admin. - A small, senior team that has worked together for years, with direct access to company leaders. **Why do we deserve your attention?** Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them: **Remote Work** We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact. **Paid Time Off** Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy. **Ongoing Learning** We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications. **Home Office** We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home. **Physical Well-Being** From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way. **Unlimited Sick Days** Your health matters. Take the time you need to rest and recover - we’ll be…