Brand & Narrative Marketing Manager, Safe Space

## **About Workweek:** Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform. ## **Our Approach:** At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations. ## **About the role:** Safe Space is our community where leaders in HR come for real talk with people who actually get why the job is so hard. We’re looking for someone to own how that brand shows up in the world. Your mission is to make Safe Space the brand every HR leader associates with conversations that actually matter in their industry. You’ll support the brand end-to-end: the strategy, the social presence, the announcements, the cultural moments, and the IRL experiences. You play a major role in how the brand looks, sounds, and travels everywhere it shows up. You’ll partner with teams across Workweek, from community and product to design and growth, and work closely with Hebba Youssef, the creator at the center of the network, to make Safe Space the community the whole industry wants to be a part of. Above all, this is an execution role. We need a doer, not just a planner: someone who can take a plan and execute it at the highest level, who is comfortable when the path is ambiguous, and who plows through blockers instead of waiting for them to clear. You’ll report directly to our VP of Marketing. ***Note****: All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.* ## **What you'll do:** - **Run the social channels:** Post to the Safe Space social accounts, reply to comments, and grow the following. You’ll come up with new formats and write posts that resonate with our ICP and prove that the conversations happening in Safe Space are real and matter. - **Own announcements:** Own the day-to-day drumbeat of announcements and communications around new product features and community updates. Make sure every release captures the right one and messaging and gets the attention it deserves. - **Program HR’s cultural calendar:** Counter-program the HR year: open enrollment, review and comp season, RTO mandates, Mental Health Awareness Month, the layoff cycle, the Sunday scaries. Build these and more into tentpole moments that bring together existing members and reach non-members. - **Create other marketing moments.** Whether it’s a research report, a response to industry news or jumping on a trending conversation, you’ll be constantly watching and waiting for opportunities to generate marketing moments for the community. - **Keep the brand consistent:** Make sure Safe Space looks and sounds the same everywhere it shows up: the website, social profiles, email, event pages, and slide decks. Own the brand guidelines (logo, colors, fonts, voice) and keep them up to date so anyone working on the brand uses the right ones. When something looks off-brand, catch it and fix it. ## **Qualifications:** - 2 to 4 years of experience in brand, social, or community marketing, ideally for a media brand, community, or B2B audience. - **A doer, not just a planner.** You can take a plan and execute it end-to-end. You’ve shipped real campaigns, hit real deadlines, and held the details together while doing it. - **Comfortable with ambiguity.** You don’t wait for permission, you make the call with what you’ve got, and you plow through blockers instead of stalling out. - *…