Paid Social Specialist

Hi, we're TechnologyAdvice. Headquartered in Nashville, Tennessee, TechnologyAdvice helps millions of B2B technology buyers make smarter decisions by providing trusted research, practical guidance, and connections to the world's leading technology brands. Our work spans 30+ media brands and 50+ newsletters, supported by a global team across the United States, United Kingdom, Singapore, Australia, and the Philippines. We're a remote-first company that values curiosity, collaboration, and growth. We invest in our people, embrace AI and new technologies to improve how we work, and create opportunities for team members to build meaningful careers. Many of our leaders have grown from within, including our CEO, who started here as an intern. We believe great work happens when people feel connected. Through company all-hands, team events, Slack communities, learning sessions, and in-person gatherings, we create intentional opportunities for our global team to collaborate, build relationships, and celebrate successes together. All positions are open to remote work unless otherwise specified in the requirements below. The opportunity We're looking for a Paid Social Specialist to help grow TechnologyAdvice's paid social acquisition efforts across our portfolio of B2B technology brands. This role goes beyond campaign management. You'll own campaign execution while partnering closely with the Paid Media team, Creative, Business Intelligence, Engineering, and Marketing to continuously improve performance through testing, audience strategy, attribution, and creative optimization. Our team operates with an experimentation mindset. We regularly test new audiences, placements, creatives, landing pages, and measurement strategies to improve lead quality and campaign efficiency. You'll have the opportunity to influence these initiatives while helping scale paid social programs across Meta, LinkedIn, and emerging platforms. Recent team priorities have included moving from awareness-focused campaigns to full-funnel lead generation, improving measurement, and optimizing campaign performance through structured testing. This is an ideal opportunity for someone who enjoys balancing creativity with analytical thinking and wants to make a measurable impact on business growth. Employment Level: Mid-Level Employment Type: Full-time Location: Philippines Working Hours: 9pm to 6am PHT (APR-OCT) or 10pm to 7am PHT (NOV-MAR) What you'll do Build, launch, and manage campaigns across Meta (Facebook & Instagram), LinkedIn, and additional paid social platforms including TikTok, Reddit, Quora, and future emerging channels. Develop campaign structures aligned with business objectives, audience intent, and platform best practices. Manage budgets, pacing, bidding strategies, and campaign delivery to maximize performance and return on ad spend (ROAS). Design and execute A/B tests across audiences, creatives, placements, bidding strategies, and campaign objectives. Continuously optimize campaigns based on performance trends, audience behavior, and business goals. Explore new targeting approaches, first-party audience strategies, and lookalike audiences to improve lead quality. Identify opportunities to scale successful campaigns while improving efficiency across underperforming campaigns. Who you are 3–5 years of hands-on experience managing paid social campaigns, particularly within Meta Ads and LinkedIn Ads. Experience managing meaningful advertising budgets and optimizing toward business outcomes such as ROAS, qualified leads, pipeline, or revenue. Strong understanding of campaign structure, audience development, bidding strategies, creative testing, and attribution. Experience using analytics and reporting tools such as Google Analytics 4, Looker Studio, Tableau, or similar platforms. Experience analyzing campaign data and turning insights into actionable recommendations. Excellent organizational skills with the ability to manage multiple campaigns simultaneously.…