Account Manager- Digital Marketing, India

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: Burson India is looking to hire a Account Manager in Mumbai location. As a Marketing/Social Media Account Manager at Burson, you will be responsible for determining the digital strategy for the firm’s marketing initiatives and shall take full responsibility for all online content, posted from the official company owned channels. The individual will lead digital evangelization initiatives with the leadership of the firm. The purpose of this role is to have an impact on the Burson Group India brand through progressive online marketing strategies across all digital media. He/she will be responsible for getting visibility through the use of social media, as well as select online media opportunities, while promoting Burson Group India’s online branding at partnership and sponsorship events. What you'll do: Digital Marketing Initiatives: Plan and execute all web, SEO/SEM, social media and advertising communication campaigns, in consultation with the Head - Marketing Communications. Build & execute social media strategy through competitive research platform determination, benchmarking, messaging and audience identification Design, build and maintain the company’s social media presence Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organization with those possibilities • Updates on events, news, posts, pictures, videos, thought leadership on various social media platforms for Burson Group India. Identify opportunities to harness digital channels to deliver increased traffic to Burson Group India’s owned media channels Creating platforms for conversations and discussions Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify and implement new digital and social media trends Serve as thought leader in aligning digital marketing strategy with the company’s business goals and objectives. Manage the internal network of content authors to ensure that our website and social media presences meet high editorial, usability and effectiveness standards. Identify trends and insights, and optimize spend and performance based on the insights Ensure compliance Behavioral Competency Requirements Personal Learning Picks up on the need to change personal, interpersonal, and managerial behaviour quickly; watches others for their reactions to his/her attempts to influence and perform and adjusts; seeks feedback; is sensitive to changing personal demands and requirements and changes accordingly. Business Acumen Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace. Developing Direct Reports and Others Provides challenging and stretching tasks and assignments; holds frequent developm…