Working America - Media Director

[Working America](https://workingamerica.org/) is the community affiliate of the AFL-CIO. With 5 million members, Working America recruits and mobilizes people who do not have a union on the job in support of working families’ issues. Our Media Director will work to engage our members and the communities we serve year-round. Join us, as we communicate the aspirations and needs of the working class. The Media Director is responsible for spearheading robust media strategies for Working America, ensuring a blend of traditional and digital communications that amplify the visibility of the organization and our engagement with working people. Help us tell stories that matter. Reports to: Executive Director ## Key Responsibilities ### Media Strategy and Platform Integration - Direct and manage the organization's marketing functions across all media. - Oversee the ideation, development, implementation, and evaluation of holistic media plans that seamlessly integrate traditional, digital, and emerging platforms. - Stay on top of digital marketing trends and evaluate them for Working America's potential implementation. ### Brand Content and Engagement and Message Crafting - Manage all creative marketing communications content for the organization, driving and implementing overall brand strategy that is focused on producing high-quality, impact- driven content, and working cross-functionally to achieve these outcomes. - Direct analytics-informed and targeted outbound communication initiatives with Working America members and the general public, creating content and strategies that engage all portions of a community with a focus on majority female, BIPOC, non-college-educated, and working-class audiences. - Experiment with unconventional brand assets, content formats, and storytelling techniques. ### Data-Driven Insight - Work closely with the executive team and directors to curate data-centric campaigns, underpinned by strategic insight and alignment with overarching marketing strategies. - Engage with internal analytics teams to extract, implement, and optimize insights across campaigns. - Analyze, report, and share insights, strategies, and optimizations from our collective media presence. ### Organizational and Team Leadership - Effectively hire, supervise, mentor, promote, demote, discipline, and terminate Media Communications staff. - Forge a strong alliance with the field, programmatic, and technology teams throughout the organization, ensuring the utilization of skill sets with broader expertise.. - Hires and manages relationships with vendors or freelancers. - Serve as a key member of the Leadership team. - Other duties as assigned. ## Qualifications - 10+ years in media strategy and communications, with at least 5 years in a supervisory role. - Prior media agency, entertainment sector, or political campaign experience is desired. - Comprehensive grasp over diverse media platforms, ensuring cost-effective and target- aligned media choices. - Ability to engage and influence senior management with strong presentation skills. - Proficient in data-driven decision making and media planning. - An agile mind that combines creativity with strategic thinking. - Stellar organizational and multitasking skills, capable of thriving in a high-pressure environment. - Demonstrated adaptability in dynamic work settings. - Proven supervisory skills complemented by a proactive, positive, and team-centric demeanor. - Possess a lived or experienced understanding of the communities we organize in, particularly in efforts to communicate in communities that are majority female, BIPOC, non-college educated, and working class. - Demonstrate and apply a strong comfort level with various content creation technologies, tools, and platforms, ensuring that the brand maximizes the potential of current tech trends and innovations. - Lead with a technologically agile mindset, adapting to new and emerging content creation tools and platforms, ensuring that the br…