Website Lead

At Landmark Credit Union, we succeed by putting people first - and that starts with you. Our culture of inclusion and collaboration enables us to support our members’ financial wellbeing, positively impact the communities we serve, and help our associates grow their careers. Bring your authentic self to work as part of an organization where you’ll feel valued for your unique qualities, are enabled to reach your full potential, and are recognized for your contributions to our success. We strive to ensure you feel empowered to grow and succeed, while also feeling valued and taken care of, as we all do our part to put people first. We invite you to learn more about this and other opportunities at Landmark Credit Union. NATURE AND SCOPEThe Website Lead is responsible for overseeing the strategic marketing components of Landmark’s website and SEO initiatives, including creating, editing, and optimizing landing and product pages within our CMS to support acquisition and engagement goals. This role works in close collaboration with the Marketing and Digital Strategy teams to drive website performance, increase user engagement, generate qualified leads, and optimize conversion rates—while delivering an exceptional end-user experience. This position requires a strong analytical mindset and the ability to translate insights into actionable strategies. The Website Lead will take a data-first approach to continuously identify opportunities for improvement across digital touchpoints, with a focus on enhancing the overall digital journey. This includes campaign integration, SEO performance optimization, and ongoing evaluation of site effectiveness to support marketing objectives and business goals. This role requires a deep understanding of digital marketing best practices, SEO trends, and the ability to leverage data to guide decision-making and enhance website performance. This role does not have direct reports and reports to the Sr. Manager, Digital Marketing. REQUIREMENTS1. Bachelor’s degree in Marketing, Internet Marketing, Website Development, Digital Media, Business, Communications, or a related field is required, along with a minimum of five years of website management, analytics, and SEO experience. Familiarity with the financial services industry is preferred. An equivalent combination of education and experience may also be considered.2. Strong analytical skills and a data-driven mindset, with the ability to translate insights into strategic recommendations and drive informed decision-making.3. Lead the strategy and execution of hypothesis-driven A/B tests with clearly defined KPIs (e.g., conversion rate, engagement).4. Proficiency with or certification in Google tools (GA4, Looker Studio, Tag Manager, Cloud, Console).5. Experience with, or openness to adopting, AI tools in a compliant and responsible way to enhance marketing effectiveness and efficiency.6. Working knowledge of HTML, CSS and structured data (schema/markup), with the ability to independently troubleshoot and implement front-end updates.7. Strong understanding of UX, UI, content and SEO principles and how they influence brand experience, engagement, and conversion, with experience driving and validating improvements through structured testing.8. Experience working in a highly regulated industry, with a clear understanding of ADA standards and experience maintaining and exceeding a WCAG-compliant website.9. Ability to anticipate market or business issues and recommend improvements/enhancements.10. Manage vendor relationships that support website delivery.11. Excellent verbal and written communication skills, with the ability to lead cross-functional collaboration, influence stakeholders, and work both independently and as part of a team. 12. Experience leveraging CRM and CMS integrations to support personalized and data-driven website experiences.13. Must develop a thorough understanding of company policies and procedures as they relate to this position and comply…