Web Content Manager

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people. Virta is looking for a Web Content Manager to help define and operate the content strategy for Member Growth across our web properties. This is a high-visibility role that blends strategy and hands-on execution: you will own the growth marketing blog, help shape SEO/GEO/AEO content opportunities, and build repeatable systems for producing accurate, compelling, high-performing content. You will partner closely with subject matter experts and teams across Growth, Product, Enterprise Marketing, PR, Clinical, and Design to turn complex ideas into content that helps prospective members discover, understand, and choose Virta. This role is ideal for a strong writer and editor who is excited to use data, AI-enabled workflows, and cross-functional collaboration to scale content quality and impact. RESPONSIBILITIES - Own the growth marketing blog from ideation through research, writing, editing, publishing, performance analysis, and ongoing optimization. - Define and manage a monthly and quarterly web content calendar that supports integrated marketing campaigns, growth enablement, SEO/GEO/AEO initiatives, and creative testing. - Partner with subject matter experts to develop original content inputs and corresponding assets across formats, including blog posts, articles, white papers, infographics, webinar content, landing pages, and other web experiences. - Conduct SEO and LLM user research to identify content opportunities, search intent, audience questions, competitive gaps, and ways to help prospective members evaluate Virta as their metabolic health solution. - Build and operate a repeatable content production engine that improves speed, quality, governance, and visibility from intake through compliance review, CMS publishing, and performance measurement. - Use AI-enabled workflows to accelerate research, summarization, drafting, repurposing, and content operations while maintaining editorial judgment, accuracy, technical credibility, and appropriate human review. - Collaborate with Enterprise Marketing, PR, Product, Clinical, and other content teams to align messaging, editorial calendars, research findings, and overall content strategy across Virta. 90 DAY PLAN Within your first 90 days at Virta, we expect you will do the following: - Build a stable and repeatable system for web content production that meets Virta standards for editorial voice, medical credibility, compliance readiness, and publishing quality. - Develop strong cross-functional relationships across Growth, Product, Enterprise Marketing, PR, HR, Clinical, Design, and other content teams to understand priorities, workflows, audience needs, and existing content assets. - Create and begin operating a monthly and quarterly growth content calendar for web, aligned to company initiatives, campaign priorities, SEO/GEO/AEO opportunities, and relevant research findings. - Own and drive progress against a set of high-priority website content initiatives, including blog production, refresh opportunities, content frameworks, and priority growth web pages. - Scale and optimize AI-enabled content workflows focused on high-leverage experimentation, content repurposing, and faster production while preserving quality, accuracy, and Virta voice. - Establish practical re…