Web Analyst, Land.com - Austin, TX

Web Analyst, Land.com - Austin, TX Job Description **Who is CoStar Group?** **CoStar Group (NASDAQ: CSGP)** is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. **About Land.com** Land.com offers the largest and most effective marketplaces to discover, buy and sell rural real estate, connecting active buyers and landowners with the best local real estate professionals and developers across three platforms. Learn more about [Land.com](https://land.com/). **Role Overview: Web Analyst, Land.com** *Austin, TX | On-site Monday - Friday* Land.com is seeking an analytically minded, intellectually curious self-starter to elevate our digital marketing performance through data-driven insights and strategic web analytics. As the **Web Analyst** within Ad Operations, you’ll be the go-to expert for digital data strategy and insights. You will assist in the development, implementation, and management of our web analytics infrastructure, campaign strategies, and performance reporting. You’ll work closely with cross-functional teams to ensure accurate tracking, insightful reporting, and continuous optimization of our digital efforts. We are seeking a hands-on, collaborative web analytics professional ideally within B2B or SaaS marketing environments. The ideal candidate will be fluent in web analytics tools and methodologies, capable of quickly contributing to our digital marketing efforts while continuing to grow their expertise in a dynamic, fast-paced team. **Responsibilities** - Partner with stakeholders to identify business objectives, define KPIs, and develop analytics solutions that support performance tracking and decision-making. - Assist in the development of campaign automation and QA tools using Python. - Manage and optimize tools such as GA4, Google Ad Manager, BigQuery, and LogRocket to track user behavior, campaign performance, and conversion paths. - Build custom dashboards and reports using visualization tools (e.g., Power BI) and backend tools (e.g., SQL, Python) to answer complex business questions and understand customer journeys. - Develop and maintain SQL-based data pipelines and datasets in BigQuery and Databricks for reporting, marketing attribution, and lead scoring. - Manage and provision campaigns, orders, line items, and creatives within Google Ad Manager (GAM) Design and analyze A/B and multivariate tests to evaluate ad product changes, optimize user experience, and inform marketing strategy. - Provide actionable insights and recommendations to clients and sales team to drive campaign success and improve ROI. - Act as the internal champion for a “test and learn” culture within digital marketing. - Serve as the primary point of contact for external digital analytics or advertising vendors. **Qualifications** - Bachelor's degree required from an accredited, not-for-profit, in-person college/university. - A track record of commitment to prior employers. - 3+ years of applicable professional experience. - 1+ years of hands-on analytics experience required. - Experience with cloud computing and…