Wavemaker: Performance Director- Dubai

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Wavemaker: A Leading WPP Media Brand We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,000 people across 88 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses. Role Summary and Impact The Media (Performance) Director is responsible for developing, implementing, and managing media strategies and campaigns that effectively reach target audiences and achieve marketing objectives. This role involves analyzing market data, selecting appropriate media channels, negotiating with media vendors, and monitoring campaign performance to ensure optimal results. Lead a full integrated business unit, managing the team and the client on the unit Leadership of client communication with the support of client partners across the accounts. Set an annual performance strategy and goals that drive client’s business performance. Lead both Offline & Online strategy, disciplines and thought leadership across performance, eCommerce, innovation and data Oversee analytical offline thinking and approach Oversee digital implementation across search and social, whilst having a view on their display and programmatic offering Bridge media and technology solutions to provide full servicing and advisory to clients Lead data consultancy and implementation across all clients Development of direct report to become self-sufficient in delivery of campaign implementation and optimizations. Lead on the budget forecasting and delivery across all media, with focus on meeting client KPIs and performance targets Collaborative lead on the monitoring and review of resourcing required within all areas of media activation – including resource hiring when applicable Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day-to-day campaign delivery Collaborative lead (with partner) on client reviews of all activation – BAU, campaign specific and channel planning Collaborative secondary lead (with other Directors) on the management of day-to-day relationships. Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process Lead and collaborative remit on non-client specific activation management workstreams and projects – as assigned by senior leadership Develop a full training program to upskill all offline & Digital media specialists into integrated experts. Able to pass learnings to the team, put in place development plans to the team members with KPI & evaluations Aiding in organic and growth of the accounts within the unit Bring hands-on, practitioner-level expertise across search, social and display, owning both the technical execution and the strategic direction of these channels to guide the team and advise clients with authority. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be crit…