VP Strategic Business Development

The Vice President (VP) of Strategic Business Development is a senior-level sales leader responsible for driving new customer acquisition, accelerating revenue growth, and expanding market share in new and existing market segments and verticals. This role serves as a liaison between Medlytix and prospective healthcare clients, including C-suite executives and key decision makers. The VP will identify, engage, and close new business opportunities while fostering long-term client relationships that support ongoing expansion and client satisfaction. **Responsibilities:** 1. **New Business Development & Revenue Growth** - Consistently meet or exceed quarterly and annual sales targets in alignment with company objectives. - Identify, qualify, and close new opportunities through strategic outreach and engagement. - Develop and execute specific sales plans to increase market penetration. 1. **Prospecting & Lead Generation** - Leverage multiple channels including LinkedIn, industry events, conferences (State and National), networking, referrals, and cold outreach to generate high-quality leads. - Schedule and conduct introductory and discovery meetings with VP and C-level executives to present Medlytix solutions and gather intelligence on customer needs. 1. **Sales Process Management** - Maintain timely, accurate, and detailed sales pipeline and activity in the company's CRM, including lead status, opportunity progression, call notes, and relevant details. - Provide regular pipeline forecasts and status updates for executive leadership. - Collaborate with internal stakeholders (Client Services, Implementation, and Operations) to ensure seamless handoff and onboarding of new clients. 1. **Relationship Management** - Cultivate long-term executive-level relationships with clients to promote loyalty, retention, and growth. - Identify cross-sell and upsell opportunities within existing accounts and networks. 1. **Contracting & Onboarding Support** - Oversee and ensure timely completion of contracts and documentation to initiate services. - Partner with Implementation and Client Services teams to ensure successful onboarding experience and continued satisfaction. 1. **Market Intelligence & Reporting** - Monitor competitor activity and industry trends to inform strategy and maintain a competitive edge. - Provide insights and recommendations to marketing and leadership teams to enhance product messaging and market positioning. - Contribute to the creation and refinement of marketing and sales collateral as needed. 1. **Internal Collaboration** - Participate in weekly sales calls, monthly business reviews, and strategic planning sessions. - Collaborate with sales leadership to continuously improve sales processes, performance, and customer engagement strategies. **Requirements:** - Bachelor's Degree required; MBA or related advanced degree preferred. - Minimum of 5 years of sales experience in healthcare revenue cycle management (RCM), with a proven track record. - Deep understanding of financial operations and decision-making processes. - Experience using CRM platforms (Salesforce or similar) to manage pipeline and reporting. - Exceptional interpersonal, communication, and executive presentation skills. - Demonstrated ability to manage complex sales cycles and negotiate high-value contracts. - High level of business acumen, strategic thinking, and analytical ability. - Self-starter with the ability to work independently and collaboratively in a fast-paced environment.