VP Sales - East

- Location: Fully remote, open to candidates based in Toronto, Canada or anywhere in the USA (preference for Atlanta, GA or Texas). - Please note that employment is contingent upon the successful completion of reference checks and background checks. Safe Software is looking for a VP Sales, East to join our Sales team. As VP Sales, East, you will lead a true 0→1 build across our Eastern territories — Southeast, Midwest, and Northeast — recruiting and ramping a brand-new pod of Account Executives, standing up an outbound motion where none exists today, and reporting directly to the Chief Revenue Officer and President. A core part of that mandate is building a modern sales operating model — one that incorporates approved AI tools, automation, and revenue intelligence from day one. This role has real impact: the playbook you write here becomes the operating standard every future regional leader at Safe inherits. We have an immediate opening and are excited to find the right candidate to join our team. ABOUT THE TEAM As a part of the Sales team, you’ll join a group of driven, entrepreneurial revenue builders, each responsible for turning a specific piece of Safe’s go-to-market map into a fully built, quota-carrying territory. Safe builds FME, the only All-Data, Any-AI Enterprise Integration Platform, trusted by 25,000+ enterprise customers in 125+ countries to bring their data to life. Profitable, growing, and scaling toward $250M ARR with a clear path to $700M, Safe has a loyal installed base and a massive whitespace opportunity it hasn’t yet systematically hunted — what’s missing is the proactive revenue engine to match the product. The Sales team is responsible for building that engine, motion by motion and region by region, working closely with the CRO, the BDR Manager, and RevOps. The East is yours to build from day one. WHAT YOU’LL BE DOING As VP Sales, East, you will operate at all altitudes — one week personally working a deal to prove the Eastern motion can win, the next defending your forecast number to the CRO. Both are the job. TERRITORY BUILD & OUTBOUND MOTION - Start from a blank map, not an inherited book. Recruit, hire, and ramp junior and senior Account Executives across Eastern territories, building your pod one deliberate hire at a time. - Manufacture pipeline that doesn’t exist yet. Build the Eastern outbound motion from scratch — sequences, named-account target lists, ICP mapping, and the daily activity cadence that turns cold territory into warm pipeline. - Write the playbook by vertical. Develop territory playbooks for the East’s top whitespace verticals — State/Local Government, Utilities, and Energy — each with its own buying process and technical stakeholders. - Own the build budget, not just the plan. Recommend and control spend on outbound tooling, data providers, and territory marketing investment — you make the case to the CRO and President, then own the return on it. - Embed approved AI-enabled workflows across the sales cycle — account research, prospect prioritization, meeting preparation, follow-up, and CRM administration — so reps spend more time selling and less time on manual overhead. FORECAST & PIPELINE DISCIPLINE - Own the number, not just the story. Run weekly deal inspection, pipeline generation, and forecast calls, and own the forecast call to the CRO — no surprises, no rounding up. - Make MEDDPICC a habit, not a form. Operate MEDDPICC rigorously on every deal, coaching your team to use it as a diagnostic tool rather than a box to check before a forecast call. - Translate territory risk into executive language. Brief the CRO and President on territory risk and upside in board-ready terms — not just a pipeline total, but a narrative leadership can act on. - Leverage conversation intelligence and AI-supported pipeline analysis to surface deal risk early, sharpen forecast accuracy, and identify patterns across the team's book of business. TEAM LEADERSHIP & COACHING - Be a player-coach in pra…