VP, Programmatic - Lamark Media

**Lamark Media Group** is a vertically integrated performance marketing company, built over nearly two decades serving brands, agencies, and media companies. We operate three business units as one company: Lamark, our brand-direct performance agency; LM Direct, our channel partner business; and Oxiem, our owned SSP. Our buying is platform-agnostic, but owning supply infrastructure ourselves means our team understands the supply chain from the inside: better data, better economics, better performance. **VP, Programmatic Media - Lamark** We are looking for a skilled **VP, Programmatic Media.** This role sits in **Lamark**, our brand-direct performance agency, leading a programmatic practice most agencies can’t offer: buying backed by infrastructure we actually own. We operate across the full ad tech ecosystem - every major DSP and SSP - and we’re platform-agnostic by design, using our owned supply and technology to drive better results for clients where it makes sense, and the best tool for the job everywhere else. This person will step into an established, high-performing practice: a talented team, a mature book of business, and a company investing heavily in where programmatic goes next. The opportunity here is expansion - more clients, more capability, more of the market - with the infrastructure and momentum already in place. The **VP, Programmatic Media** drives Lamark’s programmatic practice end to end: our direct SSP and DSP partnerships, our owned ad tech integrations, the buying team that executes against them, and the processes and AI-driven tooling that keep the practice ahead of the market. This is a player-coach seat in a first-class, expanding organization: this leader will build and grow the team while staying hands-on - in the platforms, in the campaigns, in the details - because that’s how this practice earns its reputation. This role sits shoulder to shoulder with the sales team as the programmatic voice in new business and be a driving force behind how programmatic shows up across Lamark: for clients, for prospects, and internally. **KEY RESPONSIBILITIES** - Own the strategic direction of the programmatic practice by identifying new opportunities, leading structured testing initiatives, validating emerging tactics and technologies, and scaling proven approaches into repeatable best practices that improve client outcomes. - Sharpen and scale the operating playbook for campaign builds, QA, and trafficking, raising quality and speed as volume grows. - Lead, develop, and expand our team of programmatic buyers, owning hiring, training, career development, and day-to-day performance management as the practice scales. - Serve as Lamark’s senior point of contact with key SSP and DSP partners: negotiating terms, unlocking new inventory and features, and staying ahead of platform roadmaps. - Own reporting and measurement for the practice: build frameworks for attribution and optimization that hold up to scrutiny and turn performance data into narratives clients understand and trust. - Partner with the sales team throughout the new business process: co-pitching, contributing to RFP responses, and acting as the programmatic subject matter expert in prospect conversations. **REQUIRED EXPERIENCE** - A programmatic leader with 10+ years in programmatic media, including 4+ years leading teams, who never stopped being a practitioner. - Deeply technical: able to implement pixels, set up and traffic deals, run ad ops, and troubleshoot delivery issues firsthand - with expertise that runs from strategy down to the metal. - Familiar with the key ad tech platforms across DSPs, SSPs, and ad servers, and a fast learner on any new platform. - **A data storyteller who builds reporting that answers the client's real question and presents performance in a way that earns trust and grows relationships.** - **A proven team builder with a track record of leading, growing, and developing programmatic talent.** - **Experienced supporting sales…