VP, Product Marketing

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com . About the Role – VP, Product Marketing We are looking for a strategic, commercially minded VP of Product Marketing to lead product marketing across our core business lines, including advertising, betting, and sports technology. This is a high-impact leadership role responsible for translating complex products, data, technology, and market dynamics into clear positioning, compelling narratives, effective go-to-market strategies, and sales enablement support that drives growth. The ideal candidate will be equally comfortable shaping executive-level messaging, partnering with product teams on launch strategy, supporting sales and Sales Marketing with sharp product narratives, and building market-facing stories that help customers understand why our solutions matter. This role sits at the intersection of product, sales, marketing, insights, and customer success, and will play a critical part in how we bring our products to market globally. Key Responsibilities Product Positioning & Messaging Develop clear, differentiated positioning and messaging for our products, platforms, and solutions across key business areas, including advertising, betting, and sports technology. Translate complex technical capabilities into simple, customer-focused value propositions that resonate with buyers, partners, and internal stakeholders. Create and maintain core messaging frameworks, product narratives, pitch language, proof points, competitive positioning, and market-facing product stories. Ensure consistency of product messaging across sales materials, website content, campaigns, events, analyst briefings, PR, customer communications, and executive presentations. Go-to-Market Strategy Lead go-to-market planning for major product launches, feature releases, market expansions, and strategic initiatives. Partner closely with product, sales, revenue, customer success, communications, growth marketing, field marketing, and Sales Marketing to ensure launches are coordinated, commercially focused, and measurable. Define launch objectives , audience segmentation, key messages, sales motions, enablement needs, campaign requirements, and success metrics. Help prioritize go-to-market efforts based on commercial impact, customer need, product readiness, and strategic importance. Sales Enablement Partner closely with Sales Marketing to ensure commercial teams have the product messaging, narratives, proof points, and subject matter expertise they need to sell effectively. Work with Sales Marketing to help develop and refine sales enablement materials, including pitch decks, one-pagers, battlecards, objection handling guides, product explainers, customer use cases, talk tracks, FAQs, and training materials. Provide the product marketing input that ensures sales materials are accurate , differentiated, commercially relevant, and aligned to product strategy. Collaborate with sales leadership and Sales Marketing to understand buyer needs, deal blockers, competitive pressure, and opportunities to improve the sales narrative. Support training and enablement sessions by helping sales teams understand product positioning, market context, competitive differentiation, and launch messaging. Market, Customer & Competitive Intelligence Develop a strong understanding of our customers, competitors, market dynamics, buyer pain points, and industry trends. Partner with insights, product, sales, and customer-facing teams to identify market opportunities and sharpen our understanding of customer needs. Create competitive positioning and market intelligence that helps the business win in key categories and conversations. Use customer feedback, sales input, market research, and performance data to continuously imp…