VP of Product Marketing and Pricing Strategy

About Us SimplePractice is a leading platform helping independent mental healthcare practitioners build, manage, and grow their private practices. We serve a large and expanding community of clinicians and practice owners with software that supports the essential workflows of running a modern practice, from client engagement and scheduling to billing, documentation, telehealth, payments, and growth. As SimplePractice continues to scale, we are advancing a product-led growth strategy designed to deepen customer adoption, increase engagement, expand monetization opportunities, and deliver even greater value to practitioners and their clients. We are looking for a Vice President of Product Marketing & Pricing Strategy to help shape and lead this next phase of growth. This is a highly strategic, cross-functional leadership role reporting to the Chief Marketing Officer. The VP will partner closely with the Chief Product Officer, Product leadership, Customer Success, Growth, Brand, Sales, Finance, Data, and Executive Leadership to define how SimplePractice brings products, packaging, pricing, and market strategies to life. The Role The Vice President of Product Marketing & Pricing Strategy will own the strategy and execution for product marketing, market research, pricing, packaging, and monetization across the full SimplePractice product portfolio. This leader will play a central role in translating customer needs, market dynamics, competitive insights, product strategy, and business goals into compelling go-to-market strategies that drive adoption, engagement, retention, expansion, and revenue growth. The ideal candidate is an experienced product marketing executive who has operated in a high-growth SMB-focused business, has deep pricing and monetization expertise, and knows how to work as a true strategic partner to Product. They will bring the rigor of a data-driven operator, the creativity of a strong market strategist, and the executive presence required to influence senior leaders across a scaled, high-performing business. This role is especially important as SimplePractice continues to evolve its product-led growth motion, introduces new AI-enabled capabilities, and advances its pricing and packaging strategy to support long-term growth. Responsibilities Product Marketing & Go-to-Market Strategy Lead product marketing strategy across the SimplePractice portfolio, including positioning, messaging, customer segmentation, product launches, lifecycle GTM strategy, competitive intelligence, and adoption programs. Partner deeply with the Chief Product Officer and Product leadership to shape product strategy, roadmap priorities, market opportunities, customer needs, and commercialization plans. Build integrated go-to-market strategies that align Product, Marketing, Growth, Brand, Customer Success, Finance, Data, Sales, and Operations around clear customer and business outcomes. Develop compelling product narratives that communicate SimplePractice’s value to private practice owners, clinicians, and the broader healthcare ecosystem. Establish a scalable product launch discipline, including launch tiering, readiness planning, enablement, measurement, and post-launch optimization. Drive measurable improvements in product adoption, engagement, retention, expansion, and monetization. Pricing, Packaging & Monetization Own SimplePractice’s pricing, packaging, and monetization strategy in partnership with Product, Finance, Sales, Growth, Data, Customer Success, and Executive Leadership. Lead complex pricing initiatives from strategy through execution, including pricing research, packaging design, customer impact analysis, revenue modeling, internal readiness, market rollout, communication strategy, and performance measurement. Develop pricing strategies that balance customer value, competitive positioning, revenue growth, margin strength, and long-term monetization opportunity. In particular, create a clear roadmap for future pricing of AI…