VP of Marketing

**Is this you?** Are you a strategic marketing leader who thrives on building and executing high-impact marketing programs that drive revenue growth? Do you have a passion for demand generation, brand building, and creating partner-driven pipeline opportunities that accelerate business success? If so, we’d love to hear from you! **Who are we?** Glad you asked! Opti9 is a trusted cloud solutions provider committed to delivering industry-leading, tailored solutions that meet the unique needs of businesses across a wide range of industries. We are a premier Veeam partner, as well as an AWS Premier Consulting Partner and Certified Solution Provider. Our expertise includes managed cloud, backup and replication, disaster recovery, security, and Microsoft 365 solutions. In the public cloud space, we specialize in migration, optimization, transformation, and cloud-first application consulting. **What sets us apart?** A fun, casual, and collaborative culture that embraces fresh ideas, innovation, and a strong customer-first mindset. At Opti9, we work hard, support each other, and never shy away from a challenge. We believe in balancing results with a positive team spirit—and we’re always on the lookout for authentic, accountable individuals who are ready to grow with us and make an impact. **What would you do?** As our VP of Marketing, you'll be the architect behind our growth story - setting the vision, building the strategy, and rolling up your sleeves to make it happen. You'll lead all aspects of the marketing function, from shaping our brand and fueling demand generation to driving partner-led pipeline growth and revenue impact. You'll own the marketing budget, optimize resources, and manage agency and vendor relationships to ensure every investment delivers results. This is a highly visible leadership role where you'll collaborate closely with Sales, Alliances, Product, and Executive Leadership to align marketing initiatives with business objectives and create measurable outcomes. Success in this role means knowing how all the pieces of modern marketing fit together—from brand strategy and content to demand generation, digital marketing, analytics, and performance measurement. Most importantly, you'll know how to turn those pieces into revenue, customer engagement, and lasting market impact. **What are the details? Primary Responsibilities** **Revenue Marketing & Demand Generation** - Own and execute Opti9's marketing strategy aligned to Opti9’s growth objectives - Establish marketing sourced and marketing influenced pipeline targets - Build integrated demand generation programs that drive customer acquisition, engagement, and revenue growth - Partner closely with Sales to develop lead generation strategies, improve conversion rates, and optimize pipeline performance - Analyze marketing effectiveness, campaign performance, and ROI to guide investment decisions and maximize impact - Create compelling thought leadership content—including eBooks, blogs, webinars, videos, and other digital assets—that strengthens brand credibility and generates demand **Brand Strategy & Market Positioning** - Lead the evolution of the Opti9 brand and market positioning, including the successful integration of acquired companies while preserving brand integrity - Ensure consistency across all customer-facing messaging, communications, and experiences - Partner with Business Development and Sales teams to strengthen brand visibility and market awareness - Conduct customer, competitive, brand, and product research to inform strategic decision-making - Drive market expansion initiatives, including launch strategies for new geographic regions and target markets - Expand and enhance Opti9's digital content and video strategy across multiple channels - Oversee website strategy, digital marketing programs, email marketing initiatives, and marketing analytics - Support go-to-market strategies for new and existing solutions and services **Partner & Alliance Ma…