VP of Marketing - Growth & Demand Generation (Remote, EMEA)

LearnWorlds is a profitable, product-led SaaS company helping creators, educators, training businesses, and organizations in more than 150 countries create, sell, deliver, and scale online learning experiences. Over the last several years, we've built a successful Product-Led Growth (PLG) business serving thousands of customers worldwide. As we continue to grow, we're strengthening our sales-assisted motion to serve larger organizations and enterprise customers. We're entering an important new stage. Our product is becoming more powerful, our AI capabilities are expanding, our B2B opportunity is becoming clearer, and our go-to-market motion is evolving around sharper segments, stronger signals, and higher-quality revenue. The next phase of growth isn't about doing more marketing. It's about redefining how Marketing contributes to the business—bringing greater focus, stronger commercial alignment, better measurement, and more predictable growth across both our product-led and sales-assisted businesses. Marketing success at LearnWorlds isn't measured by activity, traffic, or lead volume. It's measured by the quality of demand, pipeline contribution, Product-Led Growth, and revenue impact. We're looking for a VP of Marketing to lead that evolution. ### About the Role As VP of Marketing, you will own the evolution of LearnWorlds' marketing organization—from strategy and planning to execution, measurement, team leadership, and growth performance. Your mission is to redefine how Marketing operates for the company's next stage of growth, evolving an already strong organization into a more focused, commercially driven, and measurable growth engine. You'll lead the teams responsible for demand generation, growth marketing, content, campaigns, events, paid and organic acquisition, lifecycle marketing, marketing operations, and AI-enabled marketing workflows. You'll work closely with the VP of Sales, VP of Product Marketing, VP of Customer Experience, Product leadership, and the CEO to align the company around stronger Product-Led Growth, higher-quality pipeline, improved enterprise demand generation, and repeatable revenue creation. This is not a role for someone who manages campaigns from a distance. It's a role for a hands-on marketing leader who combines strategic thinking with a deep understanding of modern marketing execution. You're as comfortable discussing company priorities with the executive team as you are reviewing funnel performance, campaign effectiveness, or pipeline quality with your teams. ### What You'll Own ### 1. Marketing Strategy & Operating Model Redefine how Marketing plans, prioritizes, measures, and continuously improves. You'll establish the planning cadence, ownership structure, KPI framework, budget discipline, decision-making processes, and review rhythm that help Marketing execute with greater focus, accountability, and business impact. You'll decide what to scale, what to test, what to simplify, and where to invest next. ### 2. Growth Across Product-Led & Sales-Assisted Motions LearnWorlds operates two complementary growth engines: - Product-Led Growth (PLG) - Sales-Assisted Growth You will evolve how Marketing supports both. You'll own the demand engine across paid, organic, content, lifecycle, campaigns, webinars, partnerships, events, and conversion optimization. Your focus isn't lead volume. It's growth quality. You'll improve self-serve acquisition, trial activation, enterprise demand generation, qualified pipeline, lifecycle performance, and conversion while balancing efficiency with long-term revenue growth. You'll be accountable for Marketing's contribution to qualified pipeline, self-serve revenue, sales-assisted opportunities, and measurable funnel improvement. ### 3. Revenue Team Alignment Marketing and Sales operate as one revenue team. You'll partner closely with the VP of Sales to define shared funnel stages, pipeline SLAs, routing, account priorities, attribution, forecasting, and pipeline…