VP of Growth Marketing

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Growth Marketing based in United States.** This role offers the opportunity to build and scale a high-performing inbound marketing engine from the ground up. You will own demand generation strategy, acquisition channels, and marketing operations with a direct impact on revenue growth. The position is designed for a hands-on marketing leader who thrives in building, testing, and optimizing growth strategies. You will have the autonomy to shape channel strategy, technology investments, and scalable marketing processes. Working closely with sales and executive leadership, you will transform marketing initiatives into measurable business outcomes. This is an ideal opportunity for an entrepreneurial growth marketer who enjoys creating predictable pipeline in a fast-moving environment. ### Accountabilities: The Director of Growth Marketing will lead the development and execution of scalable growth strategies focused on generating qualified pipeline and accelerating business growth. This role requires a strategic yet hands-on leader who can build marketing infrastructure, optimize performance, and establish repeatable acquisition systems. - Develop and execute the overall inbound marketing and demand generation strategy aligned with business growth objectives. - Build a predictable pipeline of qualified leads through paid acquisition, digital campaigns, content initiatives, and other growth channels. - Own paid media strategy, execution, and optimization across platforms such as Google Ads, LinkedIn Ads, and other relevant advertising channels. - Design and continuously improve the complete marketing funnel, including landing pages, lead capture processes, nurturing workflows, and conversion optimization. - Analyze campaign performance, attribution models, customer acquisition costs, conversion rates, and pipeline contribution to maximize marketing ROI. - Establish marketing KPIs, dashboards, and reporting frameworks to provide visibility into performance and revenue impact. - Partner closely with sales and executive leadership to improve lead quality, align marketing priorities, and support revenue objectives. - Identify, evaluate, and manage external agencies, consultants, freelancers, and specialized marketing partners. - Test and scale new acquisition strategies, messaging approaches, technologies, and marketing channels to improve performance. - Recommend and implement marketing automation tools, CRM solutions, and operational processes that increase scalability. - Build a long-term marketing function supported by the right combination of internal capabilities and external resources. ## **Requirements:** The ideal candidate is an experienced growth marketing leader with a proven ability to create inbound demand generation engines and drive measurable business results. You should have strong analytical capabilities, a builder mindset, and experience operating in high-growth environments. - 10+ years of experience in B2B growth marketing, demand generation, digital acquisition, or related marketing leadership roles. - Demonstrated success building and scaling inbound marketing engines from the ground up. - Proven experience managing paid media budgets and optimizing campaigns based on business outcomes. - Strong track record generating qualified sales pipeline through digital marketing initiatives. - Experience creating and optimizing full marketing funnels from acquisition through conversion. - Strong knowledge of technical SEO, keyword strategy, content planning, and organic growth optimization. - Ability to analyze marketing performance metrics including attribution, conversion rates, CAC, CPL, and ROI. - Experience selecting, managing, and collaborating with agencies, consultants, freelancers, and external vendors. - Familiarity with marketing automation platforms, CRM systems, analyt…