VP of Growth Marketing

JBS Dev is seeking a VP of Growth Marketing to build and scale our inbound marketing engine from the ground up. This is a hands-on leadership role for someone who has successfully created predictable inbound pipeline – not inherited one. You'll own our demand generation strategy, paid acquisition programs, marketing funnel, and inbound lead generation efforts with a singular focus: generating qualified opportunities that drive revenue growth. You'll have the autonomy to recommend the right channels, partners, and investments while building a scalable marketing function that delivers measurable business results. This role is ideal for someone who enjoys building, experimenting, optimizing, and scaling rather than maintaining an existing marketing organization. Responsibilities - Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives. - Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels. - Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels. - Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization. - Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI. - Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate. - Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality. - Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact. - Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance. - Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency. Required Experience - 10+ years of experience in B2B growth marketing, demand generation, or digital acquisition. - Demonstrated success building and scaling an inbound demand generation engine from zero – not inheriting or optimizing an existing marketing function. - Experience owning paid media budgets and optimizing campaigns based on business outcomes. - Proven ability to generate qualified sales pipeline through digital marketing initiatives. - Experience building and optimizing complete marketing funnels, from acquisition through conversion. - Strong understanding of technical SEO, on-page optimization, keyword strategy, and content planning, with a track record of driving measurable organic growth. - Strong analytical skills with experience measuring campaign performance, attribution, conversion rates, CAC, CPL, and ROI. - Experience selecting and managing marketing agencies, consultants, freelancers, and external vendors. - Strong understanding of marketing automation platforms, CRM systems, and analytics tools. - Excellent communication and cross-functional collaboration skills. - Self-starter with an entrepreneurial mindset who thrives in fast-paced, high-growth environments. Preferred Qualifications - Experience marketing software development, AI, cloud, SaaS, or technology consulting services. - Experience supporting enterprise or mid-market B2B sales organizations. - Familiarity with account-based marketing (ABM) strategies. - Experience scaling marketing functions within an early-stage or high-growth company. What Success Looks Like Within your first 12 months, you will: - Build a repeatable inbound demand generation strategy. - Launch and optimize multiple acquisition channels that consistently generate qualified opportunities. - Establish clear marketing reporting and performance metrics tied to revenue.…