VP, Digital PM Lead Analyst

**VP, Digital Product Manager – Acquisitions (C13)** **This strategic digital product management role sits within the Acquisitions team in the Digital & Customer Experience (DCX) organization for U.S. Consumer Cards. The team’s mission is to drive customer growth through best-in-class, data-driven acquisition experiences, spanning prospecting, application, approval, and onboarding journeys.** **We are seeking a high-performing product manager who can define the future vision of acquisitions in an increasingly AI-driven landscape, while also executing with rigor. This individual will bring a strong combination of strategic thinking, storytelling, and operational excellence to deliver measurable business impact.** **The ideal candidate is comfortable influencing without authority, shaping direction, and diving deep into execution when needed.** **Key Responsibilities** **Product Strategy & Vision** - Define and shape the forward-looking vision and strategy for digital acquisitions, incorporating emerging capabilities such as AI, personalization, and automation - Identify opportunities to transform acquisition journeys and unlock new sources of customer growth - Translate strategy into a clear, prioritized product roadmap **Storytelling & Influence** - Develop clear, compelling narratives that articulate the value of acquisitions initiatives to senior leaders and cross-functional partners - Present product features and strategies with the right balance of detail for senior product/technology audiences and clarity for non-technical stakeholders - Influence decision-making across Product, Marketing, Risk, Technology, and Operations **Execution & Product Delivery** - Drive execution of key acquisition initiatives, ensuring high-quality and timely delivery of features - Partner closely with engineering and scrum teams to guide effective Agile execution - Demonstrate strong proficiency in Jira (or similar Agile tools) to manage backlogs, track progress, and ensure transparency across teams - Maintain strong ownership of delivery outcomes and step in to resolve critical issues, including production incidents, when necessary **Product Leadership & Team Enablement** - Provide guidance and informal leadership to junior product managers, helping them effectively manage backlogs, run scrum ceremonies, and deliver value - Share best practices to strengthen overall product management discipline and execution quality across the team **Stakeholder & Partner Management** - Build and manage relationships with key business stakeholders and partner teams - Drive alignment across cross-functional teams and manage competing priorities - Make informed trade-off decisions that balance customer experience, business value, and technical feasibility **Data, Metrics & Performance Management** - Define and monitor key acquisition KPIs (e.g., funnel conversion, application completion, approval rates, customer growth) - Use data and insights to continuously optimize performance and inform product decisions - Maintain strong focus on measurement, experimentation, and outcomes **Risk, Controls & Operational Excellence** - Demonstrate a strong understanding of risk, controls, and operational resilience - Ensure adherence to regulatory requirements, internal policies, and Citi’s control framework - Proactively identify and mitigate risks, particularly in technology implementations - Exercise sound judgment on when to escalate or intervene, especially in high-impact or production scenarios **Qualifications** - 6–10 years of experience in digital product management, acquisitions, growth, or related roles - Proven ability to define product strategy and drive execution - Strong communication and influencing skills, with the ability to tailor messaging across audiences - Experience working in cross-functional environments without direct authority - Solid understanding of Agile product development and delivery processes, including hands-on experience with tools such a…