VP Commercial North America

Location: New York, NY or Los Angeles, CA (preferred) — open to exceptional remote candidates Office Attendance: Minimum 3 consecutive days per week in the NewGen New York office, OR remote-based in LA until an office is established in Los Angeles, CA. Regular travel is expected - anticipate at least twice a month. Reporting to: US Managing Director, with a dotted line to the Co-Founder & Global Chief Commercial Officer (CCO) About Us NewGen is a global social creative and creator agency with over 100 people across offices in London, Manchester, Paris and New York. We partner with leading brands to shape culture, tell stories that matter, and drive meaningful impact through social-first creative and creators. We are not an advertising agency. We live Social, move at the speed of culture, and build strategies designed to perform where people actually spend their time. The Role We are looking for a VP, Commercial to serve as the most senior commercial leader in our North American business. This is a pivotal, high-visibility hire in NewGen's growth story — responsible for shaping and executing a bold commercial strategy across the US and Canada, owning the full P&L for new business revenue, and building the commercial team and partnerships infrastructure that will define our next phase of growth. This role reports to the US Managing Director, with a dotted line into the Co-Founder & Global CCO, giving you both day-to-day operational partnership in-market and a direct line into global commercial strategy. You will bring a proven track record of building and leading high-performing commercial functions, deep C-suite relationships across the North American marketing ecosystem, and the strategic vision to position NewGen as the defining agency of the creator economy. We are looking for someone who can make an immediate, material impact — this is not a role with a long ramp-up period. We expect a credible plan to generate a qualified pipeline within the first 90 days and closed revenue within the first two quarters, drawing on relationships and market credibility you already hold. Performance will be measured primarily on Net Fee Income (NFI) generated across the territory, client quality, and the commercial organisation you build. What You'll Do Commercial Strategy and Revenue Leadership - Define and own the commercial growth strategy for NewGen North America, setting ambitious targets and the plans to deliver them - Take full P&L accountability for new business revenue across the US and Canada, with direct responsibility for the performance across the territory - Identify and prioritise the highest-value growth opportunities across social, influencer and creator briefs — shaping where and how NewGen competes in market - Build the commercial infrastructure — processes, tools, reporting and culture — that will scale with the business - Develop and lead the North American commercial team, creating a high-performance new business function Senior Client and Partner Relationships - Cultivate and own C-suite and senior marketing relationships at major brands, holding companies and in-house marketing teams across North America - Lead NewGen's most strategically significant pitches and commercial negotiations — personally driving multi-year, multi-market and transformational partnership agreements - Build and steward a network of pitch consultants across North America, positioning NewGen as the go-to agency for the social, creative and creator economy - Identify, activate and deepen marketing partnerships with media owners, platforms, trade bodies and complementary agencies that amplify NewGen's commercial reach Industry Leadership and Market Presence - Serve as a highly visible, authoritative voice for NewGen in the North American market — at industry conferences, events, media and in client rooms - -Secure and personally deliver keynote and senior speaking opportunities that build NewGen's brand and reputation at the highest levels of the…