VML & Ogilvy | Senior Social Strategist, Japan

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. The Role You will be a key social and influencer strategist. A strategist who lives inside platforms, reads culture in real time, and translates signals into ideas that move both the brand and the business. You will shape social and influencer strategies for always-on programs and integrated campaigns across Instagram, X, TikTok, LINE, YouTube and emerging platforms. You will connect organic, paid, owned and earned media into one cohesive ecosystem while ensuring strategies remain insight-led, platform-native and aligned with broader business and marketing objectives. You will work closely with clients, creative, production, media, analytics and external partners to translate strategy into execution, ensuring every piece of work delivers measurable business impact. You will use social tools, AI, and data to build smarter workflows, stronger insights and faster delivery. This role suits someone who is strategic, hands-on, commercially minded and passionate about helping brands grow through social and influencer marketing. You will be expected to take ownership of strategic workstreams and lead projects from strategy through execution, while collaborating closely with cross-functional teams across the business. Someone who thrives in ambiguity, simplifies complexity and consistently raises the quality of work around them. You work well with people, and you work well on your own. You think. You do. You deliver. Key Responsibilities Social Strategy Lead the development of integrated social and influencer strategies for always-on programs and campaigns aligned with business and brand objectives. Contribute to quarterly and annual strategic planning in partnership with clients and internal teams. Define the role of each social platform across Instagram, TikTok, X, LINE, YouTube and emerging channels. Connect organic, paid, owned and earned media into one cohesive strategy. Translate business challenges, consumer insights and cultural trends into clear strategic direction and actionable creative briefs. Ensure strategic consistency across platforms while enabling culturally relevant and platform-native executions. Use AI and social intelligence tools to sharpen insights, uncover opportunities and accelerate delivery. Influencer Strategy & Partnerships Develop influencer activation strategies that align with the overall social strategy. Define creator roles, content territories, platform mix and activation approaches for each campaign. Develop creator selection criteria balancing audience relevance, credibility, reach and engagement. Partner closely with influencer agencies, creator platforms and external partners to ensure strategic alignment and execution quality. Develop influencer briefing principles, content guardrails and approval workflows that protect brand quality and consistency. Identify opportunities for social-first innovation, emerging creators, new platforms and strategic partnerships. Evaluate influencer performance and provide recommendations to strengthen future creator programs. Performance, Data & Optimization Build KPI frameworks for both organic and paid activity. Develop measurement plans an…