Visual Content Manager

**About Our Company** We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world. **Job Description** Ameriprise Financial is seeking a Manager of Visual Content for omnichannel marketing who will advance the strategy and execution of visual design experiences across email, banners, infographics, and editorial content. This individual will play a critical role in shaping how Ameriprise shows up in client-facing communications, translating complex ideas and business priorities into clear, compelling layouts and modular designs that are compelling, clear and on-brand. The ideal candidate thrives in a fast-paced, deadline-driven environment and brings innovative ideas while upholding brand guidelines. **Key Responsibilities** - Lead and contribute to omnichannel visual design direction to ensure accuracy, timeliness, consistency and correct brand positioning. - Set design standards and guiding principles for modular content components and templates and serve as a resource for educating business partners on best practices. - Work closely with internal and external business partners to design content for digital channels and ensure creative contributes to a cohesive and engaging client experience. - Collaborate with business partners to understand design needs as well as opportunities. - Apply best practices in usability, accessibility, responsiveness, and performance to ensure content experiences are effective across platforms, devices, and environments. - Monitor design and template effectiveness and implement improvements. - Recommend new tactics by leveraging analytics, industry trends and testing insights. Drive future enhancements and design updates based on findings. **Required Qualifications** - Bachelors degree or equivalent - 5+ years of professional experience in content design, digital design, or visual communications, with a portfolio demonstrating strong work across multiple digital channels, including email. - Deep understanding of design systems, brand standards, accessibility principles, and responsive design best practices. - Experience creating and managing modular templates, component libraries, and scalable design patterns using tools such as Figma, Stensul and related design platforms. - Working knowledge of email HTML/CSS and digital production considerations to support effective collaboration with developers and content production partners. - Ability to use analytics and performance insights to inform design decisions and continuously improve audience engagement. - Strong collaboration, communication, and organizational skills, with the ability to thrive in a fast-paced, cross-functional environment. **Preferred Qualifications** - Experience working in marketing (B2C or B2B) or a media or agency environment is a plus - Familiarity with workflow and project management tools such as Workfront and Jira - Experience with email testing tools (ex. Litmus, Email on Acid) is a plus - Experience producing creative work within financial services or other highly regulated industries, or an understanding of financial services consumer mindsets. **In-Office Collaboration** We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharin…