Vice President, Research and Insights

Who is Prosek? We are entrepreneurial. Prosek is one of the largest independent communications and marketing firms in the U.S., with offices and strategic partners across the country and worldwide. We are specialized. Prosek provides unparalleled expertise for some of the most notable brands in financial services, professional services, and beyond. We are people centric. Our teams work together in a collegial atmosphere that breeds professional respect and friendship. We are award-winning. Join an "Army of Entrepreneurs" that was recently named 2026Global Agency of the Year by PRovoke Media. Overview: We're currently seeking a Vice President to join our growing Data and Analytics team. The Vice President (VP) plays a critical leadership role on the team and across the firm. You are expected to have the skills and behaviors needed to up-level client work, build culture and drive growth for the firm. While you should be a big-picture thinker, you also need to be able to lead and inspire teams to turn big ideas into action. Most of all, you need to be an incredible people manager who enjoys developing and mentoring junior staff, a critical aspect of our growing team. In this role, you must be an expert in research and analytics across communications channels, skilled at leveraging AI and adept at extrapolating data to find the “so what” for clients. This candidate will be expected to conduct primary and secondary research to inform strategy, monitor earned, social and owned activity across relevant platforms and develop insightful and actionable reports for executives. At Prosek, everyone is expected to be a strong team player, participating in brainstorming and creative strategy planning for clients and internal projects. Our culture is built around being an "Army of Entrepreneurs," and we encourage everyone to embrace that and be the "writer of their own story." What you'll be doing: Lead integrated client teams to ensure data-driven planning, execution and content development Serve as a strategic counselor and lead day-to-day client contact for key client relationships Oversee and manage research and analytics projects independently including, but not limited to: Creation and implementation of measurement frameworks and research methodologies Global qualitative and quantitative research studies (i.e., writing questionnaires, overseeing data collection, analyzing results) Media monitoring, predictive risk and crisis assessment Whitespace analyses (i.e., competitive and media landscape analysis) Narrative intelligence Influencer identification and vetting Audience analysis AI analytics Development of new business proposals Presenting data and insights to tell a clear and compelling story of impact Develop and mentor reports through coaching, consistently providing feedback, holding them accountable, conducting their reviews, and overseeing their professional development Demonstrate an expert understanding of the data & analytics space and communications, your client's industries, competitive environments, businesses and business plans Serve as a day-to-day team/client contact and lead team's work including reviewing and editing all client materials Provide solutions and suggestions to senior staff about how to troubleshoot client-related problems and help team respond to crisis situations Manage financial operations for client accounts; oversee creation and ongoing monitoring of program budgets Be responsible for reviewing and editing all written materials developed by account team and assist team members with fine-tuning their writing skills Manage the flow of account work among junior team members to ensure that client objectives are met Act as "champion" of the team and ensure that the staff is motivated, engaged and working to potential and proactively give team members feedback Contribute to new business development, including leading RFP responses, proposal writing, client pitches and prospecting Become involved in recrui…