Vice President of Marketing

Amarr, a part of ASSA ABLOY – the global leader in opening solutions, is seeking a dynamic and strategic **Vice President of Marketing** to lead our organization’s growth, elevate our brand, and drive measurable revenue impact. Reporting directly to the President, this executive leader will shape and execute a modern, data-driven marketing strategy that fuels pipeline growth, strengthens customer engagement, and positions the company as a leader in its category. This is a high-impact “player-coach” role—perfect for a hands-on marketing leader who thrives in both strategic planning and execution, while developing high-performing teams. * * * **What You’ll Do** **Drive Growth & Marketing Strategy** - Develop and execute a comprehensive go-to-market (GTM) strategy to accelerate revenue and market share - Build a predictable, scalable demand generation engine supporting complex B2B sales cycles - Lead customer lifecycle marketing, including segmentation, journey mapping, and retention strategies - Translate customer insights into actionable strategies that improve engagement and loyalty **Lead Demand Generation & Revenue Impact** - Oversee multi-channel demand generation and Account-Based Marketing (ABM) strategies - Own marketing-sourced and influenced pipeline performance across the full funnel - Partner with Revenue Operations to optimize conversion, attribution, and funnel performance **Shape Brand & Product Marketing** - Define and evolve brand positioning, messaging, and value proposition - Lead product marketing to support new launches, innovation, and adoption - Drive upsell and cross-sell strategies through strong product alignment **Enable Sales Success** - Deliver impactful sales enablement tools including thought leadership, ROI models, and case studies - Strengthen alignment between Marketing and Sales on lead quality, targeting, and follow-up **Enhance Digital Presence & Market Visibility** - Oversee digital strategy including website performance, SEO, PPC, and emerging AI channels - Lead events, trade shows, webinars, and industry engagement to expand brand reach **Champion Customer Insights** - Own Voice of Customer programs (NPS, surveys, advisory councils) - Turn insights into improvements in product, service, and experience delivery **Build & Lead a High-Performing Team** - Develop and mentor a multidisciplinary marketing team - Manage budget and optimize investments across media, tools, and talent - Modernize the marketing tech stack, leveraging automation and AI capabilities * * * **What You Bring** - Bachelor’s degree in Marketing, Business, Communications, or related field - 10–15+ years of progressive marketing experience, including 5+ years in senior leadership - Proven success driving demand generation, revenue growth, and enterprise sales support - Strong expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, 6sense, Google Analytics) - Data-driven mindset with strong analytical and decision-making skills - Demonstrated ability to lead cross-functional initiatives and build high-performing teams - Experience with customer lifecycle marketing, loyalty programs, and customer-centric strategy - The ability to moderately travel, including internationally **The Details:** Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others. Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity. As one of North America’s leading garage door manufacturers, Amarr Company takes pride in fostering a culture where employees enjoy many opportunities for career growth, rapid advancement, and relocation to some of America’s most desired cities. Alth…