Vice President, Influencer Marketing

Vice President, Influencer Marketing Who We Are: At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the influencer, digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace. We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth. Who You Are A subject matter expert in leveraging influencers for brand success, capable of leading and mentoring a dedicated team of influencer specialists. An adept networker with proven experience in celebrity and influencer marketing, specifically within the B2B business space. A trusted client partner and advisor who proactively counsels clients, and uncovers business needs to build collaborative, strategic programs rather than simply executing requests. A proven track record of building client trust and driving business development, including both incremental account growth and new business acquisition. A compelling presenter and communicator who engages effortlessly with clients, prospects, and internal stakeholders alike. An out-of-the-box critical thinker with exceptional problem-solving abilities who looks well beneath the surface. A dynamic, high-energy individual deeply immersed in culture and social platforms. What You’ll Do Translate client goals into effective influencer-led campaigns by acting as a thought leader and critical thinker for both clients and the agency, contributing directly to integrated marketing strategies. Direct the full end-to-end influencer procurement lifecycle, from establishing initial strategy and recommendations to leading negotiations and ongoing partnership management. Formulate and scale influencer strategies across accounts, creating strategic recommendations and securing alignment on major, culture-forward initiatives. Act as an essential voice and trusted advisor to clients, managing day-to-day account collaborations and strategic partnerships. Champion relations with key tastemakers, brand partners, and influencers, integrating them into brand ecosystems on both a programmatic and ad-hoc basis. Track, analyze, and proactively present competitive brand insights and cultural trends to clients, showcasing agility by designing unique entry points for brands to capitalize on these trends. Conduct regularly scheduled client meetings (via Zoom or in person) as the primary team representative, steering the agenda and delivering comprehensive follow-up recaps. Evaluate and leverage social tools and technologies, maintaining a deep understanding of influencer social analytics and paid social. Client Leadership: Actively provide strategic counsel and be a senior strategic voice for the client Build strong relationship that establishes trust with clients Supervise and direct account teams on client deliverables Create and sell in influencer marketing programs with synergies between PR + organic social + paid social, including measurement at the core of every program Program Oversight & Management Design work plans for programs Ensure work output is the best it can be (of self and team members) Collaborate within integrated agency teams and with agency partners Problem-solve quickly when issues arise; be solution-oriented in all scenarios…