Vice President, Commercial Marketing

Reports to: Chief Marketing Officer Location: Remote, Option for Hybrid in Bay Area For generations, midlife women's health has been neglected. While roughly 2 million American women enter perimenopause or menopause every year, up to 75% of those who seek medical care walk away untreated—often because less than 20% of OB-GYN residency programs offer formal menopause training. Most women come to Midi seeking relief from symptoms like hot flashes and poor sleep. But what they receive is comprehensive, whole-woman care. At Midi, we know that achieving the best health outcomes requires looking at the complete picture. Beyond symptom management, our clinical model proactively targets the critical health shifts happening under the surface—including cardiovascular health and cholesterol, bone density, thyroid function, and metabolic risks like pre-diabetes. As the leading virtual care clinic dedicated to midlife health, Midi is scaling rapidly to meet this overdue demand. We are now onboarding 1,000 new patients every day and conducting 25,000 virtual visits per week. To ensure this high-standard care is accessible to all, Midi operates as a fully integrated partner across the broader healthcare ecosystem—collaborating closely with major health plans, employers, and leading health systems to make comprehensive midlife care a connected, covered, and standard part of healthcare. The Role: Midi is looking for a VP of Commercial Marketing to own the strategy, execution, and results that establish Midi as a B2B powerhouse. This is not a support function — you are the executive accountable for the commercial marketing P&L, for the pipeline our enterprise partnerships depend on, and for the credibility of the Midi brand across the entire B2B landscape. You will build and lead a multidisciplinary marketing organization, evolve Midi's brand beyond DTC, and architect high-impact programs that expand strategic partnerships and drive member acquisition pull-through at scale. You will be judged on outcomes: pipeline generated, partnerships closed, LTV/CAC improved, and revenue influenced. You bring the strategic vision of a marketing executive and the operating discipline of someone who has personally driven a number before. Reporting to the Chief Marketing Officer and sitting on the extended leadership team, this role demands command of the full commercial marketing function — team leadership, budget ownership, cross-functional influence at the C-suite and board level, and a deep, working understanding of the healthcare ecosystem, including payers, employers, health systems, and the patients we serve together. What You'll Own: Critical Functions: B2B Messaging & Positioning — Partner with Midi Commercial leadership to refine positioning across payers, employers, and health system partners, crafting the narrative that creates urgency and closes the gap between interest and commitment. Account-Based Marketing (ABM) — Architect and run high-touch, data-informed ABM strategies that penetrate high-value enterprise accounts, including large payers and Fortune 500 employers, with clear ownership of account-level outcomes. Modern MarTech & AI-Enabled Infrastructure — Build and scale a sophisticated MarTech stack with robust attribution and end-to-end data visibility. Bring an innovation mindset to how AI and automation reshape marketing operations, content velocity, and campaign performance — you should be someone who's already using AI tools daily and pushing your team to do the same, not waiting for a mandate to do so. Data-Driven Thought Leadership — Partner with Midi's clinical and research teams to build and run an authoritative thought-leadership engine that strengthens brand trust and fuels demand generation — and hold it accountable to pipeline impact. Market & Competitive Intelligence — Build and maintain command of the competitive and market landscape, translating research into positioning and product marketing decisions the business acts on.…