Vice President, Client Service

## **We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.** ## ## **To start a career that is out of the ordinary, please apply...** ## **Job Details** **Job Title: Vice President, Marketing Science** **Location(s): Hybrid - New York, Chicago, Atlanta** **Role Overview:** We are seeking an experienced and visionary **Vice President of Marketing Science** to lead our **Media Team’s analytics and measurement function**. In this senior leadership role, you will spearhead **cross-channel media measurement** strategies—encompassing digital, social, search, linear TV, streaming, and more—to **maximize media ROI and long-term business impact**. As both a **strategic leader and hands-on expert**, you will design and implement robust marketing analytics frameworks such as cross channel measurement, **multi-touch attribution**, and **test-and-learn experimentation**. You will empower data-driven media planning, optimize cross-channel investment decisions, and translate complex analysis into clear, executive-ready insights that drive business growth. **Key Responsibilities:** - **Media Measurement Strategy:** Develop and own the **omni-channel media measurement strategy** and **frameworks** that align with business objectives. Define key performance indicators (KPIs) and success metrics for campaigns and **establish measurement plans** to evaluate performance across all media channels (digital, social, search, TV, print, etc.). - **Marketing Mix Modeling & Attribution:** Inform the development and application of **multi-touch attribution** methodologies to quantify the contribution of each marketing channel to business outcomes. Use these insights to guide **media investment allocation** and optimize the marketing budget for maximum ROI. Maintain a strong understanding of **MMM** including identifying opportunities to evolve the broader measurement ecosystem in line with g**rowing analytical sophistication**. - **Experimentation & Incrementality:** Lead a **rigorous test-and-learn agenda**, including **A/B and multivariate testing, lift studies, and incrementality experiments**, to measure the causal impact of media strategies. Ensure robust experimental design and statistical analysis to validate the effectiveness of new channels, tactics, and creative strategies. - **Longitudinal Performance Analysis:** Drive analysis of **long-term media performance trends** and customer behavior over time. Provide insights on how media efforts contribute to **longitudinal growth**, brand equity, and **customer lifetime value**, beyond immediate campaign metrics. - **Insight Generation & Storytelling:** Synthesize complex analytical findings into **clear, compelling narratives** for senior executives, clients, and cross-functional teams. Produce executive-friendly dashboards, presentations, and **ROI storytelling** that highlight how media investments are driving business results, along with clear recommendations for optimization. - **Cross-Functional Collaboration:** Partner closely with **media planning, strategy, channel activation, finance, and business stakeholders** to ensure analytics and insights are embedded into decision-making. Advise media strategists and investment teams on **data-driven optimizations** (e.g., optimal channel mix, timing, targeting) to improve campaign effectiveness and meet business goals. - **Thought Leadership:** Serve as the organization’s **subject matter expert** on media analytics and marketing science. Stay at the forefront of **industry best practices**, emerging measurement tools (e.g., new attribution solutions, identity frameworks), and analytical techniques. Evangelize the value of data-driven media optimization and proactively recommend innovative approaches to keep our media analytics practice cutting-edge. - **Data Governance & Tools:** Ensure the right data infrastructure, tracking, and analytics tools are in place to support accurat…