Vehicle Sales Associate

**Job Data** | Job Title…………………. | Sales & Lead Associate | | --- | --- | | Department……………... | Sales Department | | Supervisor………………. | Sales Manager | **Summary Description** | Provide prompt, dependable, high-quality vehicle sales to customers by using current, proactive feature benefit sales techniques. As well as maintaining the lead system. | | --- | **Key Result Areas** | · Motorcycle Sales · Motorsports Sales · Lead maintenance and distribution · Customer Service | | --- | **Major Duties and Responsibilities** | **1)** | **Sales Department Managers** | | --- | --- | | | · Attain new and used sales quotas as agreed upon with the sales manager. · Use floor time effectively to meet customer needs and solicit sales of all products. · Present the features of all products to customers along with their benefits. · Show each customer the advantages of products over competing brands. · Maintain the computerized inventory control system along with sales goals · Cross-sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles. · Maintain profit margin objective for all vehicle sales. · Follow procedures to ensure timely and proper completion of all paperwork. · Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items. · Introduce new customers to the service, parts, general merchandise, F&I departments and their personnel. | | **2)** | **Customer Service** | | | · Follow the laid-out sales process. · Greet customers immediately, in a courteous and friendly manner. · Handle telephone transactions quickly, and courteously. · Ensure customers are properly qualified for needs, wants, and ability to buy. · Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business. · Use a common and consistent quotation methodology for vehicle sales, trade-ins, and purchases. · Pre-delivery inspection prior to delivery to the customer. · Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership. · Contact customers using mailing lists, tickler files, and personal follow-up to encourage additional sales and ensure customer satisfaction. · Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”. · Attend training sessions to keep current with sales techniques and sales department issues. · Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.). | | **3)** | **Sales lead maintenance** · Work with our lead system to ensure the customer are followed up with · Ensure customers need and questions are being answered on the lead system | | | · All other duties assigned | **Supervisory Responsibilities** | · No Supervisory Responsibilities | | --- | **Commitments** | · Treat all employees and customers fairly, courteously, and with dignity. · Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, GM, and owner(s). · Remain current with all Sales department training available by completing related training programs assigned by the Sales Manager. · Be prompt and available for flexible scheduling. · Be honest and fair in all business dealings. · Meet or exceed sales quotas on a regular basis. · Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features. | | --- | **Qualifications & Job Requirements** | · Must have the ability to get along with a broad customer base. · High energy level. · Excellent communication skills and demonstrated “closing skills”. · Knowledge and experience with sales of Harley-Davidson, Royal Enfield, BRP, CF Moto, Benelli, and other products sold by the dealership, or the demonstrated ability to quickly learn them. · Must be able to work effectively with al…