(USA) Senior Manager, Creative Strategy

## Position Summary... ## What you'll do... **Role summary:** You are an experienced strategist adept at translating customer insights into actionable briefs while helping to create, shape and sell effective creative platforms. You enjoy collaborating cross-functionally and aren’t afraid to roll up your sleeves and get in at every stage of the creative process. In this role you will work across a variety of retail verticals to develop insightful strategies that lead to effective creative campaigns. You will be in a highly collaborative function, partnering closely with internal and partner teams to ensure our creative ideas are informed by, and resonate with, our customers. **About the team:** Walmart Creative serves as the in-house agency driving innovative and distinctive creative solutions that support business goals and maintain Walmart’s leading brand presence. The team focuses on customer experience across all channels and campaigns, delivering insight-driven strategies and integrated creative executions. Emphasizing collaboration, adaptability, and strategic thinking, the team develops creative work that resonates and engages. Team members contribute to advancing the brand through creative content and design systems, working closely with marketing and external partners to ensure alignment and impact. The team values continuous learning, creativity, and delivering measurable results. **What you'll do:** - Creative brief development for campaigns spanning the entire marketing funnel - Collaboration with creative teams throughout the creative process from brief, to concepting, and into production - Distillation of key learnings from qualitative and quantitative research, and past campaign performance in partnership with the Consumer Insights team - Development of audience-first communications plans that align messages, media, and audiences across paid, owned, earned, and shared. - Establish strong, collaborative, trusting relationships across Walmart Creative and our partners. - Challenge the status quo in the spirit of delivering creative that drives connection and action. - Be relentlessly curious. Re-frame existing challenges in a new light that creates whitespace for ideas and activations. **What you'll bring:** - 7+ years of Creative Strategy and Comms Planning experience at an in-house or external creative agency - Proven track record of articulating clear and compelling customer insights in tight creative briefs - Experience working closely with creative teams from briefing, conception and into production - Skilled researcher and analyst comfortable with a variety of quantitative and qualitative inputs and identifying what is most relevant - Possess a keen understanding of how to connect business goals and brand objectives to clear KPIs - Deep understanding of and experience with the media landscape - Excellent deck/narrative building and presentation skills to educate, influence buy-in, and sell through ideas At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and…