US Market Manager (m/f/d) - 3x German Shopify E-Commerce Brands - 100% remote

Lyto Brands Group is one of the fastest-growing e-commerce startups in Germany, focused on personalized products. We operate three emotionally driven D2C brands: famwalls (couples, families, friends), heybalu (pet lovers), and Bo & Birdie (young parents). We're a team of Shopify nerds, marketing gurus, and content creators, united by a growth mindset and a no-bullshit culture. **About This Role** The US is currently being managed from Düsseldorf, but it needs someone who truly understands the market and can drive it forward. We're looking for a US Market Manager to own our American business across all three brands. This is not a pure shop management or CRO role. You'll be responsible for the commercial success of an entire market: shaping the product assortment, identifying the right occasions and gifting moments, driving revenue growth, and coordinating cross-functionally with our Product, Design, Performance Marketing, CRM, and Shop Optimization teams. You'll be the central point of accountability for all US market decisions. ## Tasks * Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie) * Drive revenue growth and optimize conversion across the entire funnel * Expand and shape the product assortment based on US market insights * Understand which occasions, gifting moments, and cultural specifics actually matter to American consumers * Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across Germany, Vietnam, and Moldova * Act as the central point of accountability for all US market decisions * Identify growth opportunities and research competitors * Support building a supplier and partner network in the US ## Requirements * Roughly 3 to 7 years of experience in e-commerce, ideally in a D2C environment * Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs, not just campaign execution) * Strong understanding of what drives conversion and revenue in online retail * Strategic thinker who is comfortable rolling up their sleeves and executing hands-on * US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up) * Based in the EU, ideally Germany (time zone overlap with the core team is essential, and you'll visit our Düsseldorf office regularly in the first months) * Fluent English is a must; German is a plus but not required **To be direct about the fit:** If your background is primarily in B2B, wholesale, or marketplace management, this probably isn't the right role. We need someone with hands-on D2C e-commerce experience. Similarly, if you're coming from a senior director or VP-level position and are looking for a large team to manage, this is a hands-on builder role with a lean setup. ## Benefits * Full commercial ownership of an entire market with direct impact on company growth * Work directly with founders and leadership team * Remote work possible * Regular on-site visits to our loft office in Düsseldorf (monthly in first 3 months, travel covered) * Health benefits, meal allowance, top hardware (MacBook, widescreen) * Team with strong growth mindset, honest communication, and "no bullshit" culture * Competitive compensation with variable pay tied to your KPIs * Dedicated onboarding buddy and full tool access from day one