Traffic Manager

**Job Summary** The Traffic Manager is responsible for the accurate, timely, and efficient trafficking of creative assets across a highly complex, large-scale, multi-channel account portfolio. This role plays a critical function in ensuring media buys are fulfilled correctly and on schedule across traditional and digital channels, while serving as a strong collaborator with Account Management, Media, Production, and external partners. The ideal candidate brings deep hands-on traffic management experience, strong operational rigor, and excellent communication skills. This role may include light project management support, particularly in coordinating timelines, approvals, and cross-functional handoffs, but the primary focus is traffic execution and oversight. **Responsibilities** - Lead end-to-end trafficking of creative assets for a highly complex, multi-channel account, ensuring accuracy, compliance, and on-time delivery - Traffic assets across traditional and digital channels, including but not limited to: Broadcast, Digital & Programmatic, Paid Search, Paid Social, YouTube / Online Video, OOH, Print, and Site Direct - Partner closely with Account Management and Media teams to obtain and clarify direction related to markets, messaging, assets, run dates, and specifications - Generate and manage Creative IDs, file naming conventions, and asset tracking to support reporting, dashboards, and audits - Input and maintain accurate trafficking details within Media Insertion Orders (MIOs) and related systems - Coordinate internal and external approvals prior to releasing traffic instructions to media partners and vendors - Proactively identify risks, gaps, or timing issues and communicate solutions early to project teams - Collaborate effectively across disciplines to ensure smooth handoffs and shared accountability - Support light project management needs as required, including timeline coordination and status communication - Ensure adherence to partner SLAs, internal processes, and quality standards - **Uphold our agency values**: Humanity. Diversity. Integrity. Tenacity. Curiosity. **Qualifications** - 5+ years of Traffic Management experience within an agency or media‑driven environment - Proven experience trafficking both traditional and digital media, including programmatic, search, and social - Experience supporting large‑scale, high‑complexity, multi‑channel accounts - Demonstrated ability to manage multiple priorities and deadlines with exceptional attention to detail - Strong written and verbal communication skills, with the ability to collaborate effectively across teams - Required platform experience: **Smartsheet** **Basecamp** - Strong understanding of agency workflows and cross‑functional dependencies **Key Responsibilities** - Creative Intake Stewardship: Manage the intake process for all creative requests, ensuring forms are complete, accurate, and clearly scoped for delivery. - Creative Trafficking Execution: Process final creative assets and traffic them directly to media partners, ensuring all files meet required specs, formats, and deadlines. - Timeline Coordination: Partner with the Project Manager to stay in sync on production schedules, helping ensure deliverables are sent out in lockstep with broader timelines. - Delivery QA: Review final creative to confirm file readiness (naming conventions, formatting, file types, and specs) prior to trafficking to media partners. - Documentation & Tracking: Maintain detailed trafficking logs and delivery records, updating stakeholders on file status and delivery confirmation. - Cross-Functional Communication: Serve as the operational bridge between Project Management, Creative, and external media contacts to ensure clarity and accuracy in all outbound creative distribution. - Problem-Solving: Proactively flag and resolve trafficking challenges such as unclear specs, missing assets, or media changes. **Qualifications** - 2–5 years of experience in traffic management, cre…