Trade Marketing Manager

**Company Overview** At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here! **Role** Margaritaville at Sea is seeking a dynamic and results-driven Trade Marketing Manager to lead the development and execution of strategic marketing initiatives that drive brand visibility, customer engagement, and sales growth across key retail and distribution channels. The ideal candidate will collaborate closely with sales & marketing team to create compelling trade programs, promotional campaigns, and merchandising strategies that align with business objectives. This role requires strong analytical skills, market insight, project management expertise, and the ability to build effective relationships with stakeholders while maximizing return on investment and enhancing customer experience in the marketplace. **Responsibilities** - Trade Marketing Strategy Development & Execution: Develop and implement comprehensive trade marketing strategies that align with company objectives, strengthen brand presence, and drive revenue growth across retail, wholesale, and distribution channels. Ensure all initiatives are tailored to channel-specific opportunities and customer needs. - Sales & Marketing Collaboration: Partner closely with sales and marketing teams to design and execute customer-focused promotional programs, trade campaigns, and activation plans that support business growth and maximize market penetration. - Trade Promotions Management: Plan, coordinate, and evaluate trade promotions to increase product visibility, customer engagement, and sales performance. Monitor promotion effectiveness and optimize programs to maximize return on investment (ROI). - Market & Competitive Analysis: Analyze market trends, shopper behavior, customer insights, and competitor activities to identify opportunities, mitigate risks, and inform strategic decision-making. - Channel Marketing Support: Adapt national and regional marketing campaigns for trade channels, ensuring that messaging, promotions, and marketing materials effectively resonate with retailers, distributors, and end consumers. - Merchandising & In-Store Execution: Lead the development and execution of merchandising programs, point-of-sale materials, product displays, and in-store activations to enhance brand visibility and improve the shopper experience. - Retailer & Distributor Relationship Management: Build and maintain strong working relationships with key retail customers, distributors, and channel partners to support collaborative business planning and successful trade marketing initiatives. - Budget Planning & Management: Develop and manage trade marketing budgets, ensuring efficient allocation of resources while maintaining alignment with company financial goals and performance expectations. - Performance Tracking & Reporting: Monitor, analyze, and report on key performance indicators (KPIs) related to trade marketing activities. Provide actionable recommendations and insights to improve campaign effectiveness and channel performance. - Cross-Functional Project Leadership: Coordinate with internal stakeholders, including sales, marketing, supply chain, operations, and product teams, to ensure seamless planning and execution of trade marketing programs. - Product Launch Support: Support new product launches by developing trade marketing plans, coordinating promotional activities, and ensuring retail readiness across all applicable channels. - Forecasting & Demand Planning Support: Provide sales and promotional insights to assist with forecasting, inventory planning, and demand management activities, helping to optimize product availability and reduce s…