The Brand Manager, Emerging & Innovation.

The Brand Manager, Emerging & Innovation, will partner with the Brand Director to lead innovation commercialization and drive growth across Traditional Medicinals' emerging businesses. Operating with a General Manager mindset, this role is responsible for developing commercialization strategies, launching new products, and scaling emerging platforms including Lozenges, Capsules, and future innovations. The Brand Manager will lead cross-functional initiatives spanning innovation discovery, commercialization, portfolio growth, business performance, and launch execution. This role serves as a key connector across Innovation, R&D, Supply Chain, Sales, Finance, Consumer Insights, and Marketing to bring new ideas to market and drive sustainable business growth. This role is designed for a marketer who wants to operate at the intersection of brand management, innovation, and general management, helping build the future growth engines of Traditional Medicinals. The ideal candidate thrives in ambiguity, enjoys building new businesses, and can balance long-term growth opportunities with near-term execution excellence. **Essential Duties and Responsibilities**: **Emerging Business Leadership** - Support growth strategy development and annual planning for Lozenges, Capsules, and future emerging formats - Monitor business performance and leverage consumer, retailer, and syndicated data to identify growth opportunities and represent Brand in business performance forums - Develop recommendations related to pricing, pack architecture, assortment, and promotional strategy - Partner with Sales and Omni teams to support retailer growth initiatives and innovation sell-in **Innovation Commercialization** - Serve as commercialization lead for assigned innovation initiatives, leading projects through Stage Gate from concept approval through launch and ensuring cross-functional alignment. - Develop launch plans, forecasts, business cases, positioning recommendations, and go-to-market strategies - Partner with R&D, Innovation, Regulatory, Supply Chain, and Finance to advance projects through Stage Gate - Coordinate launch readiness activities and drive cross-functional alignment - Monitor post-launch performance and recommend optimization actions - Lead post-launch business performance management and optimization **Innovation Strategy & Discovery Support** - Partner with Insights, Innovation, and R&D to identify emerging consumer needs, whitespace opportunities, and future growth platforms - Lead portions of opportunity assessment, business case development, and innovation pipeline development across tea, lozenges, capsules, and future formats - Contribute to innovation prioritization decisions and commercialization strategy development **Cross-Functional Business Integration** - Lead cross-functional initiatives across Marketing, Sales, Operations, Finance, and external agencies to drive aligned execution - Partner with Sales and Omni teams to support key retailers’ growth and sell-in - Collaborate with Operations and Supply to shape demand forecasts and portfolio rationalization decisions - Allocate marketing investments across initiatives and manage spend in partnership with Finance - Ensure compliance in partnership with Legal and Regulatory. Work with Legal and Regulatory to communicate in compliance with FDA and DSHEA supplement guidelines **Executional Excellence & Organizational Influence** - Lead cross-functional meetings and drive clear decisions, timelines, and accountability - Translate strategy into executable plans and ensure high-quality implementation through agency and internal partners - Operate with strong attention to detail while maintaining a clear view of long-term strategic objectives - Bring structure and prioritization to a growing and increasingly complex business environment **Minimum Requirements**: - Bachelor's degree in Marketing, Business, or related field; MBA preferred - 5-10 years of progressive CPG brand management…