Technology Practice Manager + Intelligence & Insights Lead

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . Role: Technology Practice Manager + Intelligence & Insights Lead This hybrid and strategic position combines team leadership, client management, and public relations consulting with expertise in data analysis, AI solutions, research, and earned media monitoring and reporting. The result is a pivotal role for the Burson Peru office, focused on leading technology sector communications and agency innovation applying a rigorous data-driven approach. Profile Summary A strategic and bilingual (SPA/ENG) communications and public relations leader for Burson Peru , specializing in the technology, innovation, and data analytics. This profile serves as the day-to-day anchor of client-agency relationships within the technology practice, combining solid account management experience with the ability to translate complex data and competitive intelligence into high-impact narratives ( Data Storytelling ) and communication strategies delivering measurable ROI. The role is responsible for leading multidisciplinary teams, guiding data-driven decision-making, and providing high-level counsel to corporate leaders in the tech and innovation sectors. Key Responsibilities Strategic & Business Competencies High-Level Consulting & Advisory: Ability to structure and deliver business counsel to executive leaders ( C-Suite ). Act as the strategic day-to-day partner for clients, ensuring operational excellence and delivering results that exceed expectations. Impact & ROI Measurement: Designing measurement frameworks to optimize PR initiatives, ensuring a clear and transparent return on investment for the client. Business Development & Entrepreneurship: A proactive attitude to identify growth opportunities, lead the design of creative and strategic communication proposals, and attract new clients to the agency. Fiscal Responsibility: Accurately develop and manage budgets for assigned campaigns and accounts, ensuring project profitability. Mentorship & Positive Leadership: Direct, motivate, and develop a team of public relations professionals (executives, writers, junior data analysts, and interns). Technical Competencies in Data & Intelligence Provide Data-Driven Counsel: Deliver actionable counsel to business leaders using insights extracted from data analysis and competitive intelligence. Monitoring, Research & Reporting: Mastery of real-time data monitoring and trend analysis, as well as experience in research and the effective reporting of communication activity results, ROI, and connection to business objectives. Analytical and Data Tools: Advanced knowledge of industry-leading platforms such as Brandwatch, Meltwater, Talkwalker, as well as data visualization and dashboard tools such as Power BI. AI Applications: Advanced understanding of AI platforms, generative and cognitive AI capabilities and their use in business and communication applications, including the creation of agents and data analysis. Data Storytelling: Exceptional ability to tra…