Technical Sales Representative

Technical Sales Representative combines technical expertise and strategic sales execution to drive specification influence, grow market share, and expand customer relationships across Legrand’s portfolio, including Pass & Seymour, adorne, Wiremold, Connectrac, Cablofil, and Power Bus Way. This role develops and executes territory business plans, identifies new business opportunities, and strengthens partnerships with distributors, contractors, engineers, and end users. Responsibilities include delivering technical presentations and product training, managing project pipelines and opportunities in Salesforce.com, supporting quotations, pricing strategies, and bill of material development, and driving specification adoption within the design community. The position collaborates with internal teams and multiple Legrand divisions to deliver integrated solutions and support customer success through technical guidance and solution-based recommendations. **At a Glance** **Legrand Canada** is seeking a driven and technically skilled **Technical Sales Representative** to support and grow our **Electrical Wiring Systems (EWS)** business across Quebec. This **remote** position reports to **Vaughan, ON.** In this role, you will combine technical expertise with strategic sales execution to influence specifications, expand relationships, and drive market share growth. You will work closely with distributors, contractors, engineers, and end users to position Legrand as a preferred solutions provider across our industry-leading portfolio, including Pass & Seymour, adorne, Wiremold, Connectrac, Cablofil, and Power Bus Way. ### Responsibilities **What Will You Do?** Sales Strategy & Territory Development - Develop and execute a comprehensive territory business plan aligned with growth targets and market opportunities. - Identify and pursue new business opportunities while strengthening existing account relationships. - Drive specification influences within the engineering and design community. - Customer & Channel Engagement - Build strong partnerships with distributors (primary focus), contractors, engineers, and end users. - Conduct technical presentations, product training, and joint sales calls with distribution partners. - Promote Legrand’s end-to-end solutions and cross-divisional offerings. Project & Pipeline Management - Manage project pipelines and opportunities using Salesforce.com, including: - Project tracking and follow-up - Opportunity management - Account and contact updates - Territory planning and reporting - Support quotation development, pricing strategy, and Bill of Material (BOM) creation based on project requirements. Cross-Functional Collaboration - Partner with internal teams (pricing, product management, technical support) to align on competitive positioning and customer needs. - Collaborate with other Legrand divisions (AVD, DPC, BCS, Lighting) to identify and close multi-solution opportunities. Customer Enablement - Support adoption of the MyLegrand customer portal, including onboarding and training for customers on pricing, quoting, and order management tools. ### Qualifications - 3–5+ years of experience in electrical, technical, or specification-driven sales - Post-secondary education in Business, Engineering, or a related field (preferred) - Strong technical aptitude with the ability to translate product features into customer value - Solid understanding of commercial, residential, and industrial markets - Excellent communication, presentation, and relationship-building skills - Proven negotiation and consultative selling abilities - Highly organized with strong proficiency in CRM tools (Salesforce preferred) and Microsoft Office suite **Travel:** Regular travel within the Quebec region (territory to be defined) ### About the Company **About Legrand** Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data c…