SVP Marketing

**** **Senior Vice President of Marketing Opportunity at Orange County’s Federal Credit Union** **Compensation: Final offers are based on qualifications, experience, and internal equity. The anticipated range for this role is $225K - $299K annually.** **This position is currently hybrid-eligible, with the expectation of three days pre-assigned on-site attendance. This role requires California residency and living within a 50-mile commute of our headquarters in Santa Ana.** At Orange County’s Federal Credit Union, we believe banking should be simple, human, and meaningful. For more than 85 years, we’ve built trusted relationships that empower our members and strengthen our community—because we exist for people, not for profit. With $2.5+ billion in assets, 140,000+ members, and a legacy of excellence, we’re proud to be voted the Orange County Register’s Best Credit Union for several consecutive years and honored with the Peter Barron Stark Award for Workplace Satisfaction, based on employee voices. Now, we’re looking for a visionary, hands-on executive leader to help shape the future of our member experience. **Position Summary** The SVP of Marketing must be able to work well in a dynamic, growth oriented, and Member-centric environment. This leader will oversee the Marketing and Member Experience teams. The centralization of these teams’ functions and creating efficiencies cross-functionally between the groups is key as the organization continues to scale. In addition to excellent leadership abilities and industry acumen, the SVP will need to possess outstanding interpersonal skills with a track record of success building teams, gaining buy-in, and influencing positive organizational change. The ideal candidate will bring a demonstrated history of success leading dynamic teams in a high growth environment; possessing a hands-on proactive style that delivers solutions to support the business and its members. This Member-centric leader plays an instrumental role in the growth and evolution of the Credit Union. Under minimal direction, the SVP develops alignment and delivers on a vision and strategy for marketing transformation in a digital and innovation-driven world, with the ability to strategically plan and roadmap for the future. Leads execution of strategies, brand and reputation management, customer insight, content customization, and optimization to drive highly targeted growth campaigns and activities. Designs, delivers, and monitors Member-centric innovation, product development, and business growth, and collaborates closely with peers and business partners. **** **Essential Functions:** - Leads the Marketing and Member Experience teams and directs the strategy, roadmaps, and performance. - Participates in the decision-making process as a member of the executive team and serves on the Asset & Liability Committee (ALCO), Security Committee, Senior Management Team, Portfolio Management Committee, and Enterprise Risk Management Committee. - Monitors and ensures membership growth via on-boarding strategies and maintains a focus on retention of existing members. Plans for the future growth and development. - Continually examines member needs and concerns across all delivery channels and recommend changes that will result in easier and improved Member experiences. - Implements a service and sales culture throughout the Credit Union to promote membership growth. - Establishes and coordinates sales and pricing, marketing strategies, member growth plans, programs, and functions to achieve origination, income, ROA, and deposit targets. - Ensure member service standards exceed expectations. - Identifies opportunities to use data and predictive analytics that will result in greater Member product penetration and deeper relationships across a variety of channels. - Provides leadership to continue the development of the Credit Union’s brand across all channels, products, and services to best meet the needs of current and future memb…