Strategy & Insights Manager (Influencer Marketing)

**About The Shelf** The Shelf is a fast-growing influencer marketing agency that blends **data science with creativity** to deliver standout campaigns. We work with top brands and platforms to craft strategies that are **performance-first** and **culturally relevant**. Everyone claims to be data-backed. We **prove it**: 📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by **5x in conversions** 📺 TikTok verified that our campaigns perform **500x above their ad benchmarks in watch time** 🥈 One of our TikTok ads ranked **#2 globally** for an entire month But what really sets us apart? Our **people-first culture**. We actively **discourage burnout**, uphold a **true 40-hour workweek**, and invest deeply in our team’s wellbeing and growth. 💼 100% covered healthcare 🏖️ Flexible PTO 🎉 Company holidays that actually get honored ✈️ In-person off-sites in Atlanta to foster real connection **About the role** - We’re hiring a **Strategy Manager** to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts. **What you'll do** 🔍 **Market Intelligence Support** - Research platforms, brands, and verticals - Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives - Identify algorithm-centric cultural trends shaping content and influencer strategy 📊 **Strategy Support** - Build data-rich decks for pitches and campaigns - Translate data into compelling narratives - Source high-quality, relevant creators within the social landscape - Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking - Align creator ecosystems and platform behaviors with campaign goals - Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way - Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time 🤖 **AI & Content Intelligence** - Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables - Support initiatives around trendspotting and creator discovery using AI 🤝 **Cross-Functional Collaboration** Work closely with multiple teams to deliver strategic impact across the business: - **Creative:** Support ongoing client renewals with trend and creator insight - **New Business:** Contribute to RFPs with standout strategy and creator POVs - **Marketing:** Provide strategic input and support for agency webinars and thought leadership content **Product:** Partner with internal stakeholders on evolving agency tech and UI needs - **Agency-Wide**: Support case study upkeep to ensure best-in-class examples of our work are captured and published **Qualifications** ✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍️ A strong writer and storyteller who brings clarity to complexity 🧠 Curious, proactive, and scrappy—you love turning noise into signal 📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT 📊 Strong with Google Slides or PowerPoint 🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience 🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company 🎨 Major Bonus: Strong visual design skills **Why You’ll Love It Here** We’re building something meaningful and sustainable—without burning people out. We care about **impact**, **balance**, and **raising the bar** in our industry.