Strategy and Ops - Digital Growth

We’re looking for a Digital Growth Marketing Manager to own and scale Realm’s marketing engine across content, SEO, PR, and digital growth. This is a hands-on, highly analytical role for someone who can combine creativity with operational excellence. You’ll be responsible for developing compelling homeowner and contractor-focused content, coordinating multiple external agencies, and ensuring every digital marketing initiative contributes measurable business results. You’ll own the day-to-day execution of Realm’s marketing strategy while continuously improving our acquisition channels, organic search presence, and earned media. This role is ideal for someone who enjoys moving between strategy and execution - planning campaigns one moment, reviewing SEO performance the next, coordinating a video shoot in the afternoon, and using AI tools to improve workflows throughout the day. This is not a traditional digital growth role. We’re looking for someone who is equally comfortable analyzing Search Console data, reviewing creative assets, writing a PR brief, directing agency partners, and identifying new opportunities to drive homeowner acquisition. This is a full-time, Los Angeles or New York City Role. The Job to Be Done Your mandate is to build one of the most trusted homeowner brands while creating a marketing engine that consistently drives qualified demand. This includes: Growing Realm’s organic traffic, brand awareness, and homeowner engagement. Managing external agencies across SEO, PR, content, creative, social media, and paid marketing. Producing high-quality content that educates homeowners and reinforces Realm’s expertise. Building scalable systems that leverage AI to improve marketing speed and quality. Measuring every initiative and continuously improving marketing performance through data. About Realm Realm is on a mission to help homeowners complete renovations and new builds with confidence, ease, and financial clarity. We guide homeowners through the most complex parts of pre-construction—scope, pricing, timelines, permitting, and financing—then match them with high-quality contractors and support them through execution. Founded in 2019, Realm is building a category-defining platform that blends real-world expertise with AI-powered tooling to transform a historically opaque and fragmented industry. Our small but mighty team is based primarily in Los Angeles / Marina del Rey, but we are expanding our presence in several new markets. What You’ll Do Own Content Strategy Develop content strategies that educate homeowners while supporting acquisition and SEO goals. Plan and oversee production of articles, videos, social content, photography, email campaigns, webinars, and other marketing assets. Coordinate content collection from customers, contractors, advisors, and internal teams. Build repeatable processes for collecting testimonials, project photos, videos, case studies, and success stories. Maintain a consistent publishing cadence across multiple channels. Lead SEO & Organic Growth Own Realm’s SEO strategy in partnership with external agencies. Analyze Google Search Console, GA4, AI search trends, and keyword opportunities to prioritize new content. Partner with Product and Engineering to improve technical SEO, indexing, structured data, Core Web Vitals, and site architecture. Continuously identify opportunities to increase rankings, traffic, engagement, and conversion. Monitor AI search visibility and develop strategies for emerging search platforms and large language models. Manage Agencies & External Partners Serve as the primary owner of multiple marketing agencies simultaneously. Set clear goals, deliverables, timelines, and success metrics. Hold agency partners accountable for quality, deadlines, and measurable performance. Coordinate work across SEO, PR, creative, social media, paid media, and content agencies to ensure initiatives remain aligned. Evaluate new vendors and determine where specialized expertise…