Strategic Finance Manager: Marketing & Growth Analytics

## **We power people’s progress.** At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. ## **Meet the team** The FP&A team owns the financial truth of the business: the monthly update to the CFO and leadership, the long-range plan, and the ad hoc analyses that drive real decisions. We care about accuracy, first-principles problem-solving, clarity, and trust in numbers. B2C Topline & Growth Marketing is one of the most analytically demanding domains in the business — sitting at the intersection of revenue, paid and organic acquisition, unit economics, and geographic expansion. This role leads that domain and owns the financial narrative upward to the VP of Growth, COO and CFO. ## **About the role** This is a senior ownership role. You'll lead the cross-functional FP&A workstream for B2C marketing economics: setting the framework, owning the model, managing the partnership with Growth Marketing, and driving the narrative to the company's most senior stakeholders. You interpret outputs, understand drivers, risks and opportunities, and own the story upward — making decisions under short timelines and limited information, weighing trade-offs, and landing a clear recommendation. A core part of the role is building the frameworks that empower Growth to move fast with the right guardrails — for channel-level investment, geo expansion, and the paid/organic relationship. You don't just report on decisions; you shape how they get made. You're not a blocker, but an enabler. ## ## **What you’ll be doing** ***Domain leadership*** - End-to-end ownership of the B2C marketing economics domain across modelling, forecasting, business partnership, and executive reporting. - Act as the senior Finance voice in Growth Marketing planning forums — framing the investment problem, challenging assumptions, and landing decisions with credibility. ***Financial modelling & forecasting*** - Own the B2C marketing model across paid (SEM, paid social), organic and brand, with full accountability for forecast accuracy and the model connecting marketing inputs to acquisition, retention, and LTV. - Lead monthly and quarterly re-forecasts and own the variance narrative with clear driver decomposition. - Build the scenario and sensitivity analysis that stress-tests ROI under different investment, competitive, and macro conditions. ***Paid & organic dynamics*** - Build and own the framework quantifying the relationship between paid spend and organic performance — halo, cannibalization, and the true blended cost of acquisition. - Work with BI and Growth to define and track incrementality, and identify the point at which marginal paid investment stops generating efficient lift to inform budget allocation. ***Geo expansion & go-to-market*** - Lead the financial analysis behind geo expansion — sizing the opportunity, modelling the investment and ramp, and setting the return thresholds that make a market worth entering. - Build the reporting that tracks new-market performance against thesis, with clear triggers to scale up or pull back. ***Investment framework & guardrails*** - Build and own the framework Growth uses to evaluate channel and campaign decisions — decision r…