Strategic Account Director - OEM Business

Join our award-winning A-Team! Ready to produce exceptional results with exceptional people? Get in touch, we would love to get to know you. Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business. Position Summary The Strategic Account Director – OEM Business is responsible for developing, managing, and growing strategic relationships with automotive Original Equipment Manufacturers (OEMs). This senior-level role serves as a trusted advisor to OEM partners, aligning Affinitiv’s marketing technology, customer engagement, CRM, digital marketing, and data-driven solutions with OEM business objectives to drive measurable results across the OEM and dealer network. The ideal candidate brings 10+ years of direct experience working with automotive OEMs and a deep understanding of the automotive retail ecosystem, including OEM corporate and regional/zone organizations, dealer networks, digital marketing programs, customer experience initiatives, and automotive technology providers. The successful candidate will combine extensive automotive industry expertise with consultative sales, executive relationship management, strategic planning, and business development capabilities. Familiarity with key automotive industry partners and platforms, including Shift Digital and J.D. Power, is highly valued. Key Responsibilities Strategic OEM Account Management Develop and execute comprehensive strategic account plans for assigned OEM partners. Build and maintain trusted relationships with executive and senior-level stakeholders across OEM corporate, regional, and field organizations. Serve as a senior strategic point of contact and trusted advisor for assigned OEM accounts. Maintain a deep understanding of each OEM’s business objectives, retail strategies, dealer initiatives, customer experience priorities, and digital transformation efforts. Navigate complex OEM organizational structures and effectively engage multiple stakeholders and decision-makers. Drive customer satisfaction, retention, account growth, and long-term strategic partnership development. Business Development & Growth Identify and develop opportunities to expand Affinitiv solutions across existing and prospective OEM programs. Translate OEM business challenges into strategic solutions leveraging Affinitiv’s marketing technology, CRM, customer engagement, data, and digital capabilities. Lead executive-level solution presentations, strategic planning sessions, business reviews, and program discussions. Develop proposals, business cases, pricing strategies, and contract renewal recommendations. Identify opportunities to expand programs across OEM dealer networks, regions, brands, and business units. Collaborate with leadership to achieve annual revenue, retention, and growth objectives. OEM Digital & Automotive Retail Strategy Provide strategic guidance regarding automotive digital retail, dealer marketing, CRM, customer lifecycle management, retention, and customer experience. Maintain a strong understanding of OEM digital marketing programs, dealer digital ecosystems, lead management, performance measurement, and vendor integration. Demonstrate familiarity with automotive industry platforms, data providers, and strategic partners, including Shift Digital and J.D. Power. Understand how OEM corporate initiatives translate into regional/zone and dealer-level execution. Apply industry benchmarks, market intelligence, and performance data to identify opportunities and develop strategic recommendations for OEM clients. Cross-Functional Leadership Partner with Product, Marketing, Opera…