Staff Product Manager

MediaAlpha is a customer acquisition solutions provider powered by technology and data science. The company provides industry-leading solutions designed to reach consumers shopping within high-consideration categories such as property and casualty insurance, health insurance, life insurance, and more. Hybrid: 3x/week in-office This role owns the vision, strategy, and business outcomes for the product that sits at the center of that problem. The MediaAlpha Exchange Demand Platform is how advertisers across auto, home, life, personal finance, and Medicare find, bid on, and win their ideal customers in real-time auctions for clicks, calls, and leads. You'll set the long-term direction for how advertisers build and run campaigns, set bidding and pacing strategy, integrate via API, and measure what's actually driving conversion and LTV. You'll be fully accountable for the outcomes that strategy produces. The core challenge: continue to expand and improve our demand-side platform that helps advertisers reduce customer-acquisition inefficiencies and grow LTV, while still providing high ROI. You'll balance advertiser sophistication (granular controls, custom bidding logic, deep reporting) with approachability for teams who don't want to become ad-tech specialists to run complex campaigns that continue to yield high ROI for our customers. This is an individual contributor role. You'll partner closely with engineering, design, data science, product marketing, and our demand sales and account management teams. You'll also mentor other product managers across the demand organization, raising the bar for strategic thinking, execution, and product craft. Responsibilities Own the vision, strategy, and multi-year roadmap for the Exchange Demand Platform, translating advertiser needs, marketplace dynamics, and business goals into a clear long-term direction and prioritized roadmap. Be accountable for the platform’s business outcomes by defining and optimizing the product capabilities and marketplace mechanisms that drive advertiser acquisition and retention, campaign performance, conversion lift, LTV growth, and marketplace margin. Own the advertiser experience end-to-end across self-serve and managed workflows, serving carriers, agents, and performance marketers across all MediaAlpha verticals. Lead the evolution of bidding, targeting, and auction mechanics in partnership with data science and engineering to improve advertiser ROI and marketplace efficiency. Identify repeatable patterns across advertiser needs through discovery with advertisers, account managers, and sales, and translate them into scalable, productized solutions. Define the strategy, guardrails, and long-term direction for advertiser-facing APIs and integrations, establishing principles that balance enterprise flexibility with standardized, scalable platform capabilities. Drive cross-functional alignment across engineering, design, data science, and go-to-market teams, ensuring coordinated execution against product strategy and roadmap priorities. Ensure product requirements and specifications provide clear context and direction for engineering and design execution. Partner with product marketing, sales, and customer success to support successful go-to-market planning and launches. Establish and leverage product success metrics to evaluate performance and inform roadmap decisions. Leverage advanced AI tools to accelerate strategy development, requirement definition, and rapid prototyping across the product lifecycle. Mentor other product managers and elevate product craft, strategic thinking, and execution standards across the team. Communicate product strategy, progress, and trade-offs to senior leadership and executive stakeholders. Requirements 7+ years of product management experience, with at least 2 years at the Staff level. Experience with ad-tech, performance marketing, or programmatic advertising, especially in marketplaces or exchanges. Proven ownership of product…