Sr. Website Manager

As our **Senior Web Designer**, you will lead Tithely's website design and conversion rate optimization (CRO) efforts to create digital experiences that help churches discover the tools they need to grow and sustain their ministry. By combining exceptional web design with continuous experimentation and data-driven optimization, you'll improve customer acquisition, increase free-to-paid conversion, and help more churches benefit from technology that enables them to simply serve. ### Primary Responsibilities of the Role ### **Conversion Optimization & Experimentation** - Own the strategy and execution of Tithely's conversion rate optimization (CRO) program across the marketing website and signup funnels. - Develop and prioritize a roadmap of experiments using analytics, customer research, heatmaps, and session recordings. - Design, build, and analyze A/B tests using VWO, including custom JavaScript and CSS when needed. - Define experiment success metrics, evaluate statistical significance, and document learnings that improve future performance. - Continuously improve website conversion, free trial activation, and free-to-paid conversion. ### **Web Design & User Experience** - Design responsive landing pages, product pages, pricing pages, signup flows, and campaign experiences that balance visual excellence with measurable business outcomes. - Build and maintain scalable design systems in Figma using components, variants, Auto Layout, and design tokens. - Ensure consistency across branding, typography, accessibility, and responsive breakpoints. - Build and launch pages in Webflow, Unbounce, and future website platforms as our technology stack evolves. ### **Analytics & Performance** - Own website conversion performance and regularly report progress against growth objectives. - Implement and validate tracking using Google Analytics 4 and Google Tag Manager. - Analyze user behavior, funnels, and conversion data to identify optimization opportunities. - Maintain strong Core Web Vitals, accessibility standards, and SEO best practices that support both user experience and organic acquisition. ### **Cross-Functional Collaboration** - Partner closely with Growth Marketing, Product Marketing, Marketing Operations, Product, and Engineering to deliver high-performing web experiences. - Manage external agency relationships when needed for design, development, or analytics initiatives. - Collaborate with Marketing Operations to ensure accurate forms, tracking, CRM integrations, and lead routing. ### Qualifications A Successful Candidate Will: - Be **Action Oriented** by consistently turning insights into experiments and measurable improvements that drive business results. - **Demonstrate Decision Quality** by making sound decisions based on data, customer behavior, and experimentation rather than assumptions. - **Drives Results** by taking ownership of conversion goals and continuously improves website performance through disciplined optimization. - Be a **Nimble Learner** who learns quickly through experimentation and applies insights from both successful and unsuccessful tests. - **Manage Complexity** by connecting data from multiple sources to identify opportunities and prioritize the highest-impact work. - **Collaborate** through building strong partnerships across marketing, product, engineering, and external partners to achieve shared goals. Required Technical Qualifications: - 5+ years of experience designing and optimizing high-performing marketing websites for SaaS or B2B organizations. - Demonstrated success improving conversion rates through experimentation, supported by a portfolio with measurable business results. - Experience designing and analyzing A/B tests using VWO or a similar experimentation platform. - Strong experience with Google Analytics 4, Google Tag Manager, and conversion tracking. - Advanced proficiency in Figma, including design systems, components, variants, and responsive design. - Experience building marketi…